0 commentsThursday April 30th, 2015
There is very little that can curb your wings of success in the e-commerce platform if you know how to walk the way of the geniuses as far as marketing is concerned. However, you can consider your wings clipped if you leave things to chance or worse, when you leave it to those who may have no more than a mere smattering about this otherwise wide and yielding weapon of mass attraction and conversion as well.
Basically, if you are a seller in the online platform that has some genuine products / services that may be worthwhile as far as quality and usefulness is concerned, you can take it for granted that you will have some believable base to build your endeavors. However, how well you fare in reaching out to the people, attract maximum number of target audience while leading to effective conversions depends solely upon how you market your business.
In very simple words, without proper E-commerce marketing, your business is as good as gone, even if the products that you offer happen to be of good standards. It has been stated by experts that in the initial years of your business when you are yet to set up a name, you will have to dedicate almost 75% of your time to marketing and nothing else! At the same time, you will also have to remember that in this form of marketing, ‘change’ as the only constant. So, the strategies and parameters that may have applied 2 years ago may not be applicable any more.
For many newbies in the platforms of E-commerce, handling the task of marketing can be daunting and stressing. Without proper skills for purpose, it could be just as bad as suicide for the endeavor. To ensure staying in track and not losing out on competition though, it is always advisable to reach out for the assistance of experienced consultants. In fact, one can say with all confidence that ‘right E-commerce consultants’ happen to be the 4 word solution to all E-commerce issues.
These consultants are basically armed with all necessary skills, techniques and strategies to flood your website with traffic while increasing your rate of conversions manifold. The success of E-commerce in China can also be attributed to the genius of E-commerce marketing consultants who are available to the established and the new budding firms alike. The matter of costs should not be very worrying because many reputed consultancy agencies are known for offering their services at relaxed prices.
0 commentsWednesday April 29th, 2015
Most of the people who are running a business will want to bring in as much revenue as possible. Those who are operating at a local level will want to showcase their products at a national level and those who have already achieved that will look for frontiers outside the country.
It is a known fact, that retailers and wholesalers often use a variety of techniques to market their products. While some may opt for advertisements in the print or audio visual media, some may consider giving out this task to a local agency.
Internet is now almost a part and parcel of every household. Understanding its huge potential in marketing a product, a large number of manufacturers have adopted this method in recent times.
Internet is one those mediums through which one can advertise their product in the lowest possible price. With the emergence of social networking sites, a whole new branch of marketing known as social media optimization has started.
This has enabled the business firms in presenting their pictures and updates directly to the target audience. Those of you who have tried the other methods will surely know the costs involved in them.
Even after incurring such costs, you don’t really get the actual picture about whether your campaign is working or not. This is one of the primary reasons why an e-commerce consultant always advises to rely on marketing through the web.
Have you ever wondered what makes the products which are made in China so popular across the world? Apart from the pricing, their marketing methods also attribute to the cause. If you closely inspect a China e-commerce website, you will understand the precision with which they market their products.
Offering coupons and discounts on your products can be beneficial if you are starting up a business. These are what potential customers often look for. Once your business gets established, you can concentrate on the profits.
Marketing is considered to be one of the essentials in reaching out to a set of potential customers. One can’t deny the fact that it is vital for the growth of any business and plays a vital role in establishing a brand. If one thinks carefully of all the products he/she uses in their daily lives, they will surely remember the advertisements associated with the items.
Yes, this is the power of marketing. It helps to create an everlasting impression in the minds of viewers and this in turn boosts up the sale. Among the various techniques applied in marketing a product, one of the methods which has gained considerable popularity in recent times is mobile phone advertising.
New Age Phenomena:
With the emergence of internet and smart phones, this has truly become a realistic method of marketing that can effortlessly reach a large number of people. There has been an enormous improvement in the internet protocols, thereby making connections much more faster than before.
Moreover, gadgets like tablets and handheld computers which were earlier limited to a particular class of the society due to their pricing has today become a lot more affordable.
As a result, more and more people are acquiring these. As a matter of fact, mobile internet browsing is a rage among today’s youth. Business owners have rightly tapped in this market and used this as a launch pad for showcasing their products.
Comes At A Price:
If you are thinking that this is all about marketing through mobiles, you are mistaken. Nowadays, a lot of organisations opt for hiring the services of mobile advertising companies. Yes, you heard that right. These companies have a specialised knowledge about how it all works and offers their services for a fee.
The most common method which is employed by these firms is posting an advertisement or campaign of your company on a mobile site which is frequented by people. No doubt, experts suggest that mobile marketing is the next big thing.
Marketing was always considered to be one of the most important things in order to ensure adequate revenues. It is quite obvious, that until and unless people come to know about the benefits of a product, it is impossible for them to purchase it.
Times have changed but the concept has remained all the same. As a matter of fact, the competition has only increased with time and this has, in turn, made marketing all the more necessary.
Television, radio and newspaper advertisements are often proving to be not enough. This has given rise to the need of an internet marketing company which will specifically look after the marketing needs of its clients.
Creates Brand Identity:
The concept is relatively new as compared to other forms of media and has made its way in the corporate world barely 15 years ago. In such a short span of time, it has yielded amazing results as well. Companies have witnessed a considerable increase in their sales figures after applying the techniques.
Moreover, this process has helped them to create a brand identity. The reason behind its phenomenal success can be contributed to a large number of factors. However, the one which stands out is the fact that online marketing services are the cheapest method of advertising. Unlike the visual and print media it doesn’t involve much costs.
Formulates Effective Strategies:
Again, web marketing is one of those methods where one gets to capture the attention of a wider audience. One can’t deny the fact that the popularity of social networking sites has also contributed to this cause.
One of the advantages of online marketing is that you can track the changes that this method has generated. So, if you ever feel that it is not working out, you can always think of an alternate advertisement campaign. Moreover, you get to see the reviews and feedback of clients first hand. This can certainly be utilised in changing any strategies.
0 commentsTuesday April 28th, 2015
Are you a small business owner with a hesitation about implementing social media marketing strategy? If the answer is yes, you must read this article to understand the impact of social media presentation in the present market scenario and also get a transparent idea regarding why small business owners like you should also go for it.
Social media marketing refers to the process of attracting and gaining traffic through popular social media sites. It is equally effective for all business organizations irrespective of its size and scale of operations. Those days of experimentations are already a history and it has been already proved that social media is the ideal channel for all B2B and B2C companies of all sizes in respect of marketing potential.
So if your business is not present in Facebook, Twitter or LinkedIn you are going to be a looser. You are virtually missing the chance of building awareness about your business and product to the world by your own choice. No doubt you are also failing to develop a deep relationship with the consumers too who may turn out to be your repetitive customers.
Therefore to enhance your visibility on Social Media Marketer. Their experts will be able to rightly assess your specific needs and help you out in your media journey regarding establishing your brand. They will provide authentic services in the following areas:
• Social Media Strategy: They develop a customized Social media marketing strategy for you that best utilizes the Internet marketing opportunities through social networking websites as a marketing tool. To achieve this goal they focus on producing engaging contents that users will share with their social network, which in return enhances a brand and broaden its customer reach.
• Social Listening: It actually indicates towards social media monitoring which makes assessment about a particular company by tracking down various social media contents which helps you to plan your marketing approach.
• Real-Time Monitoring: This is the cutting edge social media marketing tool which helps you to analyze your brand’s performance and the areas you need to put more attention.
• Community Management: Socially or conversationally you can make your community relationship stronger which also include reputation management the increases your credibility over the social networking sites.
• Content Development & Distribution: By creating engaging contents and distributing them in proper channels your social media marketing partner will help you to remain on top of discussion on the social. It will drive traffic to your site and increase your business.
Graphic design. No doubt visual impacts have a great importance in digital marketing. That is why developing and implementing eye-catching designs is also a major part of social media services.
If you are looking to promote your business in the most effective manner and widen your customer base within a short time, then the best way to accomplish this would be by using social media marketing as an essential tool. Social media marketing or SMM involves creating your profiles with various social media sites like Facebook and Twitter and integrating your business website with those profiles. Your social media avatar becomes the personal side of your business, allowing your customers to interact with you directly. It also increases your loyal customer base, by increasing confidence about your brand and its offerings.
The role of a social media agency
A social media agency can help you to reach your full potential by using a wide range of tools for optimum promotion. Investing with a reputed social media agency in China is essential for the success of your online business, as without it your digital marketing campaign would be incomplete. If the content of your business website is featured in various well known social media sites, then that would be taken into consideration by the major search engines which will automatically improve your ranking in the SERPs. However, you need to update your web content regularly with the help of the optimization support offered by digital marketing and SMM companies to have the desired results.
Benefits of social media marketing
No matter what the nature of your business is, you can be sure to attain greater success with SMM. One of the reasons why both small as well as large companies are now focusing on social media marketing and hiring the services of a specialist social marketing company in China offering cost effective means of promotion that produce excellent results. While it can actually cost a lot to produce a TV advertisement, promoting your business with the social media sites actually offers business firms plenty of exposure at very convenient rates. Hence it can be said that the prospects of social media marketing will improve further in the coming years.
Are you feeling unhappy about your business growth and performance? Then you must pay serious attention about your marketing efforts because that is the only tool which sails your boat – here read business.
In the present day market scenario every business is struggling to strive and survive at their individual levels. Cut throat competition is creating immense pressure on every big and small business owners which is pushing them towards the edge. To combat the diversified challenges cropping up due to this steep competitive environment, the business owners are trying to develop various innovative marketing strategies which offer them bigger value additions and extra mileage.
Obviously Internet marketing is playing a great role in this context in growing both online and offline businesses. Online buyers are increasing in number as people are becoming more tech-savvy and preferring the instant buying selling phenomena. And those who are choosing the direct retailing system they are also researching on the net before taking a purchasing decision. So if you need to achieve result in business there is no other better option than online marketing ventures.
Among different types of online marketing solutions, Search Engine Marketing is one of the most sought after procedure that helps you increase your traffic and grow your business. Furthermore it allows you to market your product and services to new clients for 24X7hours!
Therefore to make your business stand out add SEM to your marketing campaign. The key benefits are summarized below:
Increased Traffic – SEM marketing utilizes the advantage of Search Engine Optimization by which your site will come up at the top positions on the search engine result pages which will automatically get a huge number of clicks.
As a result it will drive significant traffic increases for your website. SEO also focuses on creating informative number of traffic towards your site, leading towards more leads and more sales- which is the ultimate goal for every business.
Enhanced ROI – Your Search Engine Marketing Company will be able to track the SEM performance which will cover increases in rankings, including traffic and conversions. They can further analyze the results obtained to the granular level to find out demographic information and various other facts regarding the people and their interactions for your site. This way they can gather loads of relevant information which help them to modify marketing strategy to gain higher ROI.
Cost effectiveness – You can easily reach your targeted result with the help of this most cost-effective marketing technique. The main advantage in this process is it is basically an inbound process that targets those online users who are actively looking for your kind of products and services only. So naturally it helps you to save money as opposed to outbound strategies like cold calling and various other methods.
Makes your site easy to use – as SEM is related with SEO it focuses on easy access and usability of a website which increases its visibility and popularity including enhancing the experience of the visitors. Therefore automatically your website becomes more navigable for the users. It also improves site’s architecture and build links with other related sites which drives you towards higher opportunities.
Brand Awareness – SEO and SEM drives position your website on top of the search engine result pages which creates significant impressions among the consumers. It automatically allows you to enjoy greater exposure including higher credibility too. It also increases the chances that your contents will be mostly read by your audience that will definitely make them aware about your brand- your ultimate dream!
In the present e-market landscape the importance of eCommerce business is constantly experiencing an upward thrash. To leverage the boom more and more new agencies are entering this field of specialization making it more complicated to choose the right consultant who can really be your effective partner in a long journey of developing business and establishing your brand.
That is why, to choose the E-commerce Consultant you need to be extremely cautious and check the following points:
Look for a complete package
Ideally you should try to tie up with a e commerce service provider who will offer you a round up service covering eCommerce consulting services, eCommerce development and the eCommerce marketing services also. It will allow you to save your time and concentrate on other areas of work.
Check the competence record
Make the partnership with a firm who has the prior experience of handling projects of your kind. So check out their areas of work and their success record. You can also ask for few references to be convinced about their specialization.
Judge their work models
Research on their business activities a little, try to find out how they manage their projects from the point of acquisition to delivery. Are they following flexible work culture which allows you to implant changes in time without disturbing the entire project? Also check if they have a reputation in meeting deadlines.
Review their portfolio in detail
While studying their portfolio pay special attention towards their aesthetics in presenting an eCommerce site. Don’t forget visual impact and user experience matter a lot. They should have a proper visualization capability including expertise in building trust. Proper conceptualization of idea and designing skill will be an important parameter of selection while you start screening for choosing a right consultant.
After sales performance
To grab a business every organization tries their level best to prove them as the no. 1 service provider. Don’t get melted in such marketing techniques. By asking critical questions and collecting information from various sources try to assess how much efficient they are in supporting your diversified e commerce needs on a regular as well as long term basis.
The cost factor
The last but not the least is the financial issue. Like choosing any other service provider in this case also you need to compare cards with other business organizations. Get proposals and the related quotations from two three shortlisted agencies and come to a decision which seems to provide maximum monetary benefit in build your site and successfully ride it to launch.
To make your business a real success, apart from choosing an ideal eCommerce consultant, you need to focus on hiring an ideal online advertising company also.
An efficient advertising firm will effectively contribute in promoting your business across the internet to gain more traffic to your website. It will help you to enhance your brand awareness at the same time it will also boost your ROI by generating more traffic and business as well.
Here are the benefits online advertising in a nutshell:
• To grab the immense scope of approaching constantly increasing internet users day by day it’s the most effective way to get yourself out there and market your online business.
• Online advertising and marketing is cheap and brings quick result through various sure shot techniques like Search Engine Optimization, Pay Per Click and Email marketing.
• By accepting online publicity you will be able to draw attention of all types of consumers in a huge number irrespective of their age, gender and social status which is not possible through any other channels.
• Online advertising also take help of social media channels, which has a remarkable impact on consumer’s shopping decisions and automatically boost your business to another level.
Your online ad agency usually provides you support to build effective links with related businesses so that you get noticed by loads of potential consumers who are looking for your kind of products and services. This kind of publicity enriches your commercial operations as in this way; you can target wider audience with similar requirements.