1 commentsWednesday December 30th, 2015
Digital marketing is an umbrella term for various activities like SEM (search engine marketing), SEO (search engine optimization), content marketing, pay per click advertising, and so on. One of the most important aspects of internet marketing and advertising is search engine optimization.
The first question that might arise is what are search engines? They are basically tools that are used in everyday life to search the internet and find relevant web pages. Google, Yahoo and Bing are some of the most popular search engines that people use in their daily life to get information regarding various things, from food and clothes to jobs and more. In a way, search engines can be viewed as friendly librarians showing us the way to useful pages for information that we seek.
How Can SEO Help Your Business?
One of the most important aspects of SEO is making your website easy for both users and search engine robots to comprehend. Although the search engines have become extremely sophisticated, but they still cannot understand a web page the same way as a human can and a SEO company in China with a team of specialists can help in making your website easier for the search engines to understand what it is about and how it can benefit the users. Search engine marketing is the internet marketing discipline of promoting a website so that it appears within search results and one of the ways to do that is by optimizing the site.
What is Search Engine Optimization?
SEO is a process by which websites are improved through the delivery of regular, relevant content that helps to increase the organic (unpaid) traffic delivered to the search engines. It is also a process that makes sure that the website is technically structured to maximize performance. In the past, the main focus of SEO have been on link building activity but in the recent years there has been a shift of focus and engaging and regular content for the target audience have become a priority. Small to large-scale business owners can greatly benefit by hiring the services of renowned agencies offering online marketing in China because they hire some of the best SEO specialists who are skilled and experienced to do anything it takes in order to ensure that the clients’ websites features among the top search results.
Why is Hiring an Agency Helpful?
A search engine marketing company in China will have a team of skilled and experienced personnel abreast with the various updates of search engine algorithms. Certain updates might penalize a site for functioning and this where an SEO specialist can step in to solve the problem. It is important to optimize your site so that the page loads faster, the content is easily accessible and navigation is simple and easy. People will leave a site and never return if they have to wait too long or become confused.
Search engine optimization brings great value to the online marketing mix. Get in touch with a leading SEO company in China and take your business to a higher level.
0 commentsThursday December 17th, 2015
Alibaba is one of the largest e commerce companies that owe it origin in China. Launched in 1999, this company has been one of the most promising platforms for global wholesale that embraces over 40 different product categories and is spread through over 100 countries across the globe. With its ever growing scope, the aim of this company is to focus on ensuring that the buyers of this platform get nothing short of the best purchase experience. This has prompted the company to emphasize upon its product listing basics that tends to make the process of search and location easier for the buyers.
All sellers who wish to make an impactful presence in Alibaba therefore, are required to be flawlessly in tune with the product listing specifications that is usually a little more stringent than the requirements in the other top global e commerce platforms. The list of restricted items is the first that needs to be taken note of. Items like artifacts, animal products, crude oil, drugs and narcotics, real estate, refurbished products, guns and fire arms, intellectual property, police products and spy equipments, softwares, tobacco and tobacco based products, hazardous materials, pornographic materials and associated products, human parts and remains, financial services and many more are restricted in Alibaba Product listing.
Of late, Alibaba has been featuring in the headlines for housing fake goods and items that crept into the product lists through certain rule breaking sellers. This has given them all the more reason to fortify the listing rules making strict pronouncements against fake listing and action against sellers who list such products.
Besides this, Alibaba is also very clear and unforgiving about matters like duplicate and mis-categorized products. Duplicate products refer to different products under the same categories that bear identical descriptions, images and associated information. Considering the hassles that it creates in the part of the users when it comes to locating a product, Alibaba ensures lowering the ranking of these items in their search results.
As far as mis-categorized products are concerned, it refers to wrong product type listed under the wrong categories. For example, when the picture of a party stiletto is listed under sports shoes, it will be considered as mis-categorized and thus witnesses a dramatic drop in their search rankings.
Basically, it does not take much in the part of a seller to gain ranking through their product listing than being aware, enlightened and willful to play by the rules. The technicalities can however, act as an impediment to successful listing in Alibaba. As a solution, sellers can seek quality professional services to handle the process on their behalf. This is one of the easiest ways to ensure fool proof and profitable listing. With the specified basics of Alibaba product listing intact, sellers can tap the enormous market whether Chinese or Global that Alibaba has within its scope at this very moment.
The trends in e commerce have been changing dramatically over the past few years making it imperative for website owners / e commerce sellers to focus on their SEO practices. In fact, to say that even SEO practices need to evolve with respect to the changing trends in the global e commerce sphere would make every bit of sense as far as maintaining continuity in growth and profits is concerned.
Keeping in mind the SEO predictions of 2015 to 2016, it is always advisable in the part of website owners / e commerce sellers / vendors to seek professional advice when it comes to adopting the best and the most updated strategies. Here are 4 reasons to back up this rather profitable decision…
To begin with, professionals offering internet marketing SEO services especially those from the top providing companies, are aware of the present trends as well as that which is about to follow in the near future. Be it with respect to the basics like being in tune with the keyword trends or user compatibility, professionals are adept at handling all and more with flair.
Secondly, determining desktop or mobile compatibility of the respective e commerce sites is best left with professionals. Compatibility with respective operating systems, optimizing for voice search and associated matters is best handled by the latter. In short, maximizing the visibility of your endeavors through best optimization is possible when professionals are handed the lead.
Thirdly, with professionals around, you can stay at a very comfortable distance from negative SEO. As per the predictions of this year and the next is concerned, black hat techniques still remain the biggest threat to this otherwise profitable practice. In fact, what may have been considered as good practice even half a decade ago, may have entered the list of poor practices today. Professionals are aware and adept at handling the same keeping your efforts in the good books of all search engines.
Fourthly, those who are in the lookout for affordable SEO will not be disappointed these days as far as hiring professionals is concerned. There may have been a time when professional SEO solutions may have amounted to a big dent in budgets and certainly ruled out for young and budding practices. At present though, companies have come up with affordable solutions with absolutely lovable payment solutions that makes the solutions approachable by all.