4 E-Commerce Marketing Trends to Look Out for in 2016
1 commentsSaturday January 2nd, 2016
E-commerce has boomed all over the world in the past couple of years primarily due to the rise in mobile internet access and improvements across payment and delivery structures. There is no doubt that e-commerce is going to drive growth for a country’s economy. If you are someone starting out in the online commerce market and worried about how to reach out to the billions of people around the world with your website, fear not. Here is a list of five e-commerce marketing trends of 2016 to be included into your marketing mix.
#1 2016 is Going to be the Year of Mobile E-commerce
A surge in the number of Smartphone’s and internet users is really giving a boost to e-commerce. The rise of content marketing is directly related to this trend. Thanks to Android-based platforms, even low-income segments are now able to afford a smart phone. A lot of brands are already trying to use content marketing to connect with and engage customers on mobile, and eventually convert readers into buyers. A lot of online retailers have already shifted their marketing efforts from desktop to mobile-only. Hire the services of an experienced e-commerce consultant in China to decide on the best course of action. They will analyze the strengths and weaknesses of your business, take into account the strategy of your competitors, study the client-base and target audience, and accordingly will provide you with a solution that best fits your business.
#2 The Next Big Thing – Messaging App
The potential impact of messaging apps on content publishing ecosystem cannot be underestimated. These apps are used for much more than just messaging, users can share videos, photos, content, news and more. They’re emerging as a platform for e-commerce urging users to shop, book taxi; make doctor’s appointments and so much more. Face book, one of the leading social network sites, is also trying to include the same features in its messenger.
#3 Videos as a Key Content Format
A lot of companies are increasingly investing in video content and it is not that difficult to understand why. Videos tend to engage more than one sense of human beings and it can be used as a great vehicle to deliver messages and connecting with an individual in a short time. Moving images with sound tend to have a greater impact on the minds of human beings. Get in touch with leading agencies of e-commerce marketing in China that have the required personnel equipped with the skills and expertise to handle every aspect of digital marketing and advertising.
#4 Phenomenal Growths in Content Marketing
The historical tactics of push marketing is going to be a thing of the past. 2016 is going to be the year when e-commerce brands will have to spend a lot of time and effort in creating relevant, interesting and engaging content than ever before. Well-executed content marketing is going to ensure that there is engagement between consumers and the brand at various touch points throughout the entire purchase cycle. As brands strive to find new ways to connect better with potential target audience, content marketing is going to evolve and become key to marketing and advertising strategies.
There are a number of renowned digital marketing and advertising agencies offering advanced and affordable e-commerce services in China. Get in touch to expand your business and reach out to a large audience.