The Role Of Social Media Marketing In China’s Growing Market
1 commentsTuesday January 12th, 2016
China is one of the most important economies in the Asian zone and therefore it is hardly surprising that companies of the west looking to expand their businesses in this part of the world often look to operate their enterprises in various Chinese cities. Like in the west, the Chinese territories have seen enormous expansion in the recent years in terms of computer technology, internet, smartphone technology and ecommerce. People in China also love to stay in touch with their loved ones and share interesting news and information about the latest happenings. However, the trends of social media in China are quite different from what they are in the rest of the world. Hence it is of utmost importance for a company in the west to be well aware of the China social media marketing trends before beginning to operate its business functions here.
Common social media trends in China
While most business houses in the west would target the leading social media sites like FaceBook, Twitter, Google+, LinkedIn and Pinterest, in China such strategies would hardly produce the expected response from the mainstream market. Although it is true that there are many Chinese men and women who also use these social media platforms, the bulk of the Chinese population prefer using a different set of channels for staying in touch with each other. Some of the most widely used social media sites in China include Sina Weibo, Tencent’s QZone, Kaixin, Renren, Tencent Weibo and Tencent’s Pengyou. A social marketing company in China who regularly works with local and international businesses in China to improve their prospects knows this fact very well and accordingly develops marketing strategies to draw prospective users via these channels.
Advantages of working with social media marketing firms in China
A company offering social media services in China can educate international business firms about the mindset of the local people and help them to formulate advertisement and marketing campaigns that appeal to their target audience. Without the requisite knowledge on social trends in China, it would be impossible for any business house to have the strong impact that they ideally want to achieve. As more business houses are choosing to set up their centers in this part of the world, the demand for companies offering social media marketing China is increasing. Many such companies are now collaborating with large multinational firms to improve their prospects. This is not only helping the international businesses but also expanding the horizons for the social media marketing companies in China.