With Baidu and Weibo the Scenario of Internet Marketing In China Is Very Different
1 commentsTuesday January 19th, 2016
With global giants like Google, Facebook and Twitter banned, the internet world of China is rather complex and somewhat different from the rest of the world. But before we jump on that, let’s look at two important facts here-
- China has over 668 millions internet users, as of 2015;
- It has over 24 percent global internet share;
These mind-numbing numbers are sufficient to make someone realize the prevalence of Internet in Chinese people’s lives. And this also means a business- big or small- without an impeccable online presence is like a needle in the haystack- lost in the competitive crowd, bound to fail.
And this is why marketing agency China plays such a crucial role. They use different internet channels and methods- search engines, social media, email and PPC marketing, brand building- to help business gain exposure in the market, and hence grow easily and conveniently.
Internet marketing in China is different
Google and Facebook are the biggest search engine and social media platforms, respectively, in the world. But when it comes to China, they are banned. This- an over billion people- nation has its own search engines and social media platforms that have their own programs, coding and algorithms, which needs different internet marketing china strategies and campaigns to succeed.
Search engine– Baidu is the most used search engine in this country with 71.35 market share, followed by Sogou. Unlike Google, where high quality back-links are the backbone of SEO, Baidu prioritize paid advertising the most. It doesn’t uniquely distinct between paid and organic search except with few faded margins. This means, the more you spend on advertisings, the more influencing you will be on the Search Engine Result Pages (SERPs). And for this, a whole different PPC campaign needs to planned and strategized.
There are few other areas where Baidu differs from Google and other global search engines, like-
- They favor websites in Mandarin;
- They actively censor web contents; and
- A website/business is better off if they are using local web host and domain services.
Social Media– Banned, Facebook and Twitter does not trend in China. There’s an alternative for them – Weibo, a micro-blogging website- that has over 222 million subscribers and 100 million daily users. This platform does not have any ‘trending’ list and the businesses have to depend a lot on Key Opinion Leaders (KOLs) to promote their brand name, products and services. Weibo also offer different formats, styles and themes to make the profile more attractive and complementary to the business. There are few other features of this Chinese social media giant that requires a good and reputable marketing agency China to get the best and optimum result from marketing and promotional campaigns.
So if you think you can handle your business’s internet marketing in China successfully all by yourself, it’s very difficult- if not impossible; for the methods and strategies are way different from that of that of the rest of the world’s. So connect with a professional today.