1 commentsWednesday March 30th, 2016
Word of mouth may not carry as much weight as statistics. And statistics seem to have spoken in favor of online marketing companies in China. At present, the markets of Asia are experiencing a surge of fertility which has been inviting thousands of global brands and entities to bring out their best before a few billion strong buyer bases. However, considering the idiosyncrasies as far as buyer behavior and the market laws and standards of the concerned nations are concerned, making an approach without proper assistance from proper PR and marketing companies can cast death blows to the concerned entities.
At present, a larger section of buyer base in Asia is equipped with smart phones, tablets, laptops and other such digital devices and has also been showing a massive growth in online shopping trends. This makes it more than just imperative for all enthusiastic entities to fortify their online marketing endeavor which is possible only with the assistance of well reputed indigenous digital marketing agencies. At present, top online marketing companies China have managed to emphasize their role in assisting global names forge impactful presence in the Asian market for a profitable, productive and symbiotic future.
These companies have also thrown light upon certain trust building facts that motivate more and more global entities to approach digital marketing agencies in China with confidence. To begin with, it is no one other than these agencies that understand the nature, behavior and trends of the Asian markets. When it comes to getting a grasp of buyer behavior of the East and the marketing moves that they respond to, these are the companies that can offer the most believable and functional assistance.
Having an in depth understanding of every minute details of the legalities surrounding business in this side of the world, there is no way that global entities could go wrong while laying their foundations in the eastern markets. Such in depth understanding of the eastern markets is usually not seen in any other digital marketing agencies from any corner of the world.
Besides this, any top online marketing company China offer the advantage of affordability which makes it very easy for smaller entities to carry out their ventures successfully and productively. This is one of those welcome opportunities that the world is up for grabs. Till date, certain very successful ad campaigns of well known global brands carried out by leading digital marketing agencies in China have made their way into the books of successful case studies.
1 commentsTuesday March 29th, 2016
While it is true that impact of digital marketing is felt equally all over the world, the trends of digital marketing happen to be very different in different continents. As far as the eastern and the western markets are concerned, the trends seem to have no apparent match. This basically means that carrying out western trends in while launching digital marketing campaigns in the east, especially in China can be devastating in every sense of the term. More often than not, global brands who wish to win the Asian buyer base usually hire internet marketing agency in Asia to put their best foot forward.
To begin with, all entities must remember while entering the Asian market that there is a thin line between an innovative stand and disrespect. The eastern market has always been very cautious about maintaining their values and ethics which needs to be apparent in the social media efforts as well. Promoting families, love and respect for parents and elders, respecting cultures, traditions and festivals of the land has always been welcome. Entities that overlook these details are usually seen lagging behind their competitors of not losing their stand in the market completely. Basically, the entities need to show their compatibility with the thoughts and beliefs of the Asian buyers which is the ultimate way to create an indelible imprint on the market.
Digital marketing experts like digital marketing Beijing professionals don’t usually believe in creating strategies around ridiculing competitors. Being very high on ethics, these professionals forge the strength of their clients than magnify the weakness of their competitors. This not only builds respect but trust as well. For entities that base their digital marketing efforts on snickering and bickering about others and display their own applicability are destined to meet with impending doom. Simply put, people have stopped responding to such cheap and derogatory methods of self promotion.
Spamming and self adulation is often perceived poorly not just in the Asian markets but markets anywhere across the world. These are the days when it is best to leave the part of judging to the audience that happen to be more enlightened about product applicability than they may ever have been. Buyers these days believe in their ability to judge the product / services and have shown significant distaste in the efforts of entities to brainwash them. Designing digital marketing plans where the audience gets to participate in generating good reviews for the concerned entities is thus always a great idea to succeed in this side of the world.
1 commentsFriday March 25th, 2016
Digital marketing is very much the in-thing nowadays and business firms all over the world are using it in different ways to promote their business. It involves promotion and advertising of a company and its products and services through different kinds of digital media channels. Some of the leading digital media platforms that are used for marketing include online websites, social media channels, television, radio, mobile or smartphones and even transit signs and billboards. In other words, any media that can communicate the message of a business to end users electronically can be defined as a digital marketing platform.
Digital marketing and its rising popularity
Over the last few years, many companies are shifting their resources to focus on digital media and digital marketing. Business firms have found that even consumers are responding strongly to digital marketing campaigns. With the increasing usage of smartphones and the web, it is only natural for companies to target their consumers through digital media channels. Another distinct advantage of using digital media for business promotion is that compared to traditional forms of marketing like print advertising, it is much more easier to keep track of all digital marketing campaigns as well as the results that they generate.
Advantages of digital marketing
Companies are also choosing digital media marketing nowadays as it offers them cheap but effective means to reach out to their customers. Many types of digital marketing campaigns require less money to be invested on part of the business owners. For instance, social media marketing, mobile advertising, web advertising requires less investment but they are highly effective in bringing the desired results. In fact, even startup companies can use services like these to promote their enterprises. Moreover, digital marketing offers greater flexibility to companies than traditional marketing methods. This means that they can easily change the marketing messages and slogans as and when they see fit in order to appeal to their target customers.
Considering the fact that digital marketing opens up a whole new world of opportunities, it is not surprising that most companies are now choosing to invest in it. A Guangzhou digital marketing firm can not only offer versatile and customizable services to clients but also make sure that they can produce the desired results. These digital marketing companies in Hong Kong regularly work with international business companies which offers them the experience and exposure required to present their clients with top notch services.
1 commentsTuesday March 22nd, 2016
In today’s world where most companies are vying for attention in the online world, it is of utmost necessity to invest in the right kind of SEO services. SEO or search engine optimization is crucial for enjoying better rankings in the search engines which in turn can provide a site with increased visibility. Even if a site is made with the best design elements and has sufficient information about specific specialization areas, it is never going to attain the success it deserves without the best SEO tools and techniques. It is for this reason that both large and small business firms pay special importance to their SEO requirements.
Benefits of hiring a Hong Kong based SEO Company
While some companies prefer to maintain their own in-house SEO team for their optimization needs, most business firms choose to outsource their SEO requirements to outside companies. In fact, hiring a Hong Kong based SEO Company is not only practical but it also offers a range of advantages to the end users. Companies that offer SEO services in Hong Kong regularly work with clients from different areas of specialization and so they are quite well aware of their market requirements.
Tips for choosing a reliable SEO firm
While there are plenty of Hong Kong SEO firms that regularly work with international business firms, you should use your sense of discretion as you try to select the best service provider. Here are some tips for selecting SEO agency China that can meet all your requirements.
Every SEO company follows their own methods while improving the ranking of their client websites. Hence you should first have a talk with many service providers before you finally settle for one. Try to understand the way a particular SEO company works and see how they can be of service to you.
Make sure that you have a proper budget to start with while you are looking to invest in your company’s SEO needs. It is never advisable to always look for cheap services as you might then end up with poor quality SEO services. Know well that good quality SEO services can cost you well and so you should be prepared for it.
Try to go through the portfolio of work done by a company previously. This will help you to understand what you can expect from an SEO firm. You can also go through the customer reviews of a company to see whether a SEO firm is really worth your time and money.
DT has won the silver award for Best Use of Limited Budget at the PR Awards. Solutions were devised to foster its interactions with target market and promote the company as an initiator to drive value creation.
1 commentsMonday March 21st, 2016
With the advancement of the mobile technology, more and more business enterprises are now coming forward in order to take the advantage of smartphones and exploring what they can do for their companies. People all over the world now prefers to use smartphone devices of different kinds. As the number of smartphone users are increasing day by day, business enterprises are trying to come up with new ways in which they can promote their brands and reach out to their target customers.
Role of a mobile app in business promotion
A mobile app that showcases the products and services of a brand or business and serve as a platform of communication between the end users and the manufacturers can serve as a great way to augment business. However, as many similar companies have their own apps in the market it is necessary to promote the apps in the right way so that they fetch maximum number of downloads. It is exactly here that the services of app marketing companies become important.
Benefits of app marketing
Helps to improve visibility of the app
App Store optimization is a technique that is used for promoting apps and making sure that they are downloaded by maximum number of people. The ASO technique helps to improve the visibility of an app in the leading app stores, namely Google Play Store for Android and Apple iTunes for Android. App advertising companies can also provide with localization services that in turn involve multilingual localization services for apps.
Increase app downloads
With the right kind of social media marketing as well as effective app reviews, it is possible to increase the number of downloads for a given app. Some internet marketing firms also offer cost per install benefits for their clients and help to make sure that well planned app marketing campaigns are used for app promotion.
Promotional marketing strategies
A professional app marketing company can provide with services like data collection and analysis which aims to study the extent of market penetration of specific mobile apps. Information like this eventually helps companies to take better decisions that in turn help them to promote their brands and products in a better way through the applications.
Targeting specific end users
Effective app marketing services can help companies to target specific audiences or end users by implementing localized marketing campaigns that help to promote an app within that group only.
0 commentsThursday March 17th, 2016
DT Digital is the international headquarters of BlueFocus Communication Group, took the gold of PRWeek Awards, Healthcare – Ethical Campaign of the Year with client Pfizer and received Certificate of Excellence for Best Use of Digital in Micro-Philanthropy campaign with client Lenovo.
0 commentsFriday March 11th, 2016
DT Communications bags the Gold award for Best Use of Limited Budget and Bronze award for Best In-Store at the Marketing Event Awards!
DT is pleased to announce that our campaign with United Arab Emirates Government’s Zayed Future Energy Prize has made Asia-Pacific Excellence Awards winners list. DT extensively increased the recognition of ZFEP within the most prominent players in the Asian energy and sustainability sector.
0 commentsSaturday March 5th, 2016
The goal of any business company is to earn maximum profits and in order to do that it is necessary that the company has the opportunity to reach out to maximum number of potential customers. During earlier days, the most common way of doing this was advertising through print and television media. However, in this day and age of online marketing, most companies depend on SEO for reaching out to the maximum number of customers.
Basic aspects of SEO
SEO or search engine optimization is a means by which the visibility of a particular site is increased in the search engines. Most businesses compete on getting their website in the first page of the search engines. This is so because customers are hardly keen on browsing through numerous search engine result pages. Being in the first page of the SERPs lead to increased visibility, automatically increasing the number of visitors to the site. This automatically increases the chances of securing greater number of sales conversions. For this reason, SEO forms an integral part of any company’s online marketing strategy. A company needs to have the right kind of SEO campaign planned from the start so as to obtain the fruits of a strong online presence.
Hong Kong SEO firms offer the best services
To ensure that a company website has the best SEO support, it needs to get in touch with a reputed service provider that has enough experience in this field. SEO services in Hong Kong have improved greatly in the recent times and there are now numerous SEO firms that offer reliable services to clients from all parts of the world. Once a client gets in touch with them, they can listen to their specific queries and plan well defined SEO campaigns for them that bring fruitful results.