Your App Marketing Strategy Is Flawed- These Numbers Prove That!
0 commentsMonday June 13th, 2016
Some businesses decide to go with App marketing companies for their ASO (App Store Optimization) to improve their overall download and conversion rate, and there are those who decide to take this tedious task on themselves. If you’re one of the later ones- completely novice, depending on rookie DIY techniques- chances are, you must be making some rather silly (and not so silly) app marketing mistakes. In fact, we, here, will unfold how your whole app marketing strategy is flawed- given, hopefully, you have a strategy in the first place.
Here are some important research data that shows you’ve got it all wrong with your App marketing strategy and why your App is not receiving the love it truly and dearly- at least according to- deserves.
- You’re focusing too much on App store optimization (ASO)
- 52 per cent of App users discover about the Apps through a family member, friend, or colleague.
- 24 per cent of them discover through the brand’s website.
- 22 per cent discover through TV.
These numbers debunk the extra-effort you put on ASO. Yes, App stores are important for the discoverability of your App, but there are just as good and effective platforms and ways where your target audience can get to know about your mobile application. So don’t put all your efforts and resources in ASO and app marketing companies must play their cards, well.
- You’re not investing in PPC campaigns
- 1 in 4 app users discover about app through Search Engines.
- Search Ads influence the download rate of the app by 50 per cent.
- Social Ads influence the download rate of the app 49 per cent.
These numbers shows just how important it is to invest in paid advertisement, rather than just depend on organic results. PPC campaigns on search engines and social media platforms could improve your App discoverability and up its download rate significantly.
- You have no brand recognition
- 24 per cent of users download an app because they are familiar with the brand or company.
- 33 per cent of users download an app on recommendation by others (assumingly, the recommenders were familiar with the brand to have its app downloaded in the first place).
So if you think making an app and promoting it through advertisements would do the trick for you, you sure are living in la-la land. You must invest your resources and energy into building a credible brand recognition and reputation to see a significant jump in the app’s download and conversion rate.
- You have put a price tag on your app
- 82 per cent of people factors price when deciding to download an app.
- 3 in 4 expect apps to be free of cost.
Although it depends on your niche, if you put a price tag on your app- however low- you push down the likability of people to actually download it. It is very true in this competitive internet market where everything- literally- is free.
- Your App design is ridiculous
- 57 per cent of app users say that they are more likely to use an app frequently if it has an appealing and aesthetic design.
So aside offering its original utility value, your app must also be good looking with smooth interface and easy navigation; that, unless you want your app to be that 1 in every 4 apps on Smartphone that never gets used, of course.
- You have no audience engagement strategy whatsoever
- 38 per cent of users are likely to abandon the app if they lose interest, found app not as useful or found a better or more useful app.
- 45 per cent of users will engage with the app frequently if the app always has new content.
If you’re focused only to increase your download rate and are clueless as how to engage with the app users and convert them to meet your business goals, you are only giving users the chance to abandon or uninstall your application.
These are the 6 important flaws in your app marketing strategy. Fix them today. Or better, hire from among top mobile app marketing companies to help you achieve your business goals more efficiently and cost-effectively.