B2B Digital Marketing Guide
0 commentsTuesday August 9th, 2016
Digital marketing is important for B2B businesses, but there are differences in how it should be approached by a B2B company as opposed to a B2C retailer. Throughout places like China, the use of online marketing firms is growing, and for obvious reasons. Why is digital marketing important for B2B companies? Digital marketing is about generating interest and facilitating connection.
All around the world, the use of digital marketing for B2B marketing plans is reaping bigger benefits compared to offline information sources. Online events and webinars garner 21% results compared to offline events and seminars which only garner 18%. Traditional marketing measures reap 74% success rates compared to B2B marketing online social media measures which bring in a comparative 88% success rate. The facts speak for themselves. Digital marketing generates more interest and facilitates better connections among other businesses.
Digital Marketing Strategies As Applied To Online Casinos
So how can digital marketing help casinos? A B2B organization should approach their digital marketing efforts differently than a B2C organization. As an online casino marketing is important. But so is using other casino businesses to help you market. In order to get new customers to play online casino games, you need to make sure that what you are offering is appealing. Not only do you have to go through the effort of bringing people to your website that you have to offer them something that makes them stay. Does your casino give them a start up winning bonus of $50 credit where they can play $50 worth of games without having to use their own money? Does your casino website give them a free guide on how to play some of the games you offer? Do you provide them with discounts on memberships? Do you give them access to VIP the virtual lounges where they can win extra bonuses? Do you have faster deposits or withdrawals for banks around the world? There are many different things that online casinos can offer to set them apart from other casinos. Of course using other casinos to advertise what you are offering can help bring people to your website as well.
What are the best practices for B2B digital marketing channels for casinos? Well, different channels work better/worse than others. Social media content other than blogs is used 93% of the time for B2B marketing, making it the most important tactic, while eNewsletters are used 80% of the time. You can also use, in this order of importance:
- Articles posted on your website
- Illustrations and photos
- In-person events
- Branded content tools
- Mobile apps
There are also a variety of digital marketing activities that have high commercial impact. In 2016, marketing automation had the highest impact with content marketing following closely behind. Big data, mobile marketing, CRO, and SEO too. With such efforts, the best promotions at cashpotcasino.com can be better advertised.
Once a business adds digital components to their B2B marketing plan, it is time to take stock of how effective they are. A B2B organization should use different KPIs to measure B2B digital marketing metrics. Companies need to set up goals and funnels that each have an assigned value, use forward and reverse path analyses to show which content was most effective, and establish event tracking to determine which calls to action and which content worked best.