Baidu Vs. Google- Why You Need Professionals For Baidu SEO?
1 commentsFriday May 6th, 2016
Baidu is the biggest and most popular search engine in the Chinese market with a whopping 80 per cent share in the search engine market. But even then many businesses prioritize SEO for baidu in their marketing strategy a bit low, courtesy of mighty Google. To make things clear, to succeed in the Chinese market, incorporating Baidu promotion with your overall marketing campaign is not just important but rather essential.
However, in case if you think you’re going to do the same with Baidu as you do with Google for your Search Engine Marketing (SEM), you’re sure in for failure. These two search engines are very different SEO-wise. And it is always advisable to seek professional help for your Baidu Pay Per Click and marketing campaigns. Here are 7 areas where these two giants differ-
Baidu prioritize, or rather push, paid results more than Google. This might not be a good news for businesses that completely rely on Organic search results, but for people for who PPC is a big part of marketing strategy, it’s a good news. Conversion rate is much higher here.
While some say the days of ‘meta description’ relevance for Google is over, Baidu is still hung up on that and still very much prioritize it.
Baidu adore high Keyword density while Google often make penalty for that.
Baidu is China based platform; so it prioritize everything that’s Chinese. Right from language to Domain name and host registrar.
Targeting any specific audience-base is much more convenient on Baidu than Google. It allows you to select one or more provinces and run campaigns accordingly. This leads to far better conversion and ROI.
While Google is known to have its algorithm changed or tweaked quite often, that is not necessarily the case with Baidu. So Baidu promotion must be impeccable and have a long term vision.
Integrating Social Media marketing strategy with SEM is less effective on Baidu, for it does not take social links into account- except for its own forum and other platforms. While just the opposite is true for Google.
There are many other minor differences between SEO for Baidu and Google. But the mentioned above directly steer the success of your digital marketing strategy. Running Baidu Pay Per Click campaigns is much more complex. And hence it is always best for businesses or brands to outsource a marketing agency for better result.