Geographic Segmentation- A Winning Digital Marketing Strategy In Russia

0 commentsTuesday August 30th, 2016

With all the sanctions and distinctive, unique and multiple platforms, many local and international brands struggle to spread their wings in the digital space of Russia.

Sure hiring digital marketing Russia based agencies is a much saner idea if you’re serious about scaling your business. But if you’re looking for few DIY strategies, we won’t disappoint you.

Russia marketing strategy

Segment! Segment your audience demographically… and geographically.

Geographic segmentation—more important in countries as big as Russia

A winning Russia marketing strategy is to segment your market geographically. Why you ask? Here’s a fact- the country is spread across 17.1 million square kilometers. The income, privileges, purchasing power and internet access is unevenly distributed among the Federal Subjects (States). Meaning, a marketing approach working in Moscow might, and will, not be equally effective in the other end, say in Yagodnoye and Chersky.

In fact the strategy applies and works for every country as large as Russia, like China, Canada and India.

5 Benefits of Geographic segmentation

Cost effective– Targeting several locations individually saves unnecessary expenditure on advertisements and other promotional elements.

Much easier– It is much easier and equally effective than demographic, behavioral and psychographic segmentation.

Easy Expansion– Many doors to expand your business get open. With better demographic and population density knowledge, catering efficiently the individual territories gets easy.

Effective Communication– Knowing about the target consumers in different territories, increasing the effectiveness of your communication gets significantly easier.

Beating competition– When you’re dividing consumers geographically, you also get a clearer picture as to who your competitors are and what their approaches are. Knowing this, beating them gets easier.

So looking to expand your brand’s reach in Russia and increase conversion? Segment your target consumers geographically. Or better, hire a good digital marketing Russia based agency.

5 Marketing Approach to Expand Your Brand Influence in Russia

0 commentsWednesday August 3rd, 2016

Web marketing in Russia, at large, is a tad complex. However things are even more difficult for international brands looking to expand their influence in this country. The digital rule of this land is simple- don’t follow any rule!

And this often leaves some people with a clueless face, lost into why’s, how’s, and what’s.

Russia Digital Marketing

If you’re one of them, good thing is you’ve got us by your side. Here are 5 winning digital marketing approach to scale your business in Russia easily-

  1. Let go of the western marketing strategies and notions

Over the years, Russia has managed to have a very distinctive digital marketing space from the rest of the world. The current trend in the western countries might NOT hold true in this country. Like for example, in USA, video content for marketing is on the rise and while referral marketing is on the decline. However, this trend is not very much true in the digital space of Russia. So, you should- in fact, you must- let go of all the marketing notions of the western world when in Russia.

  1. Have multiple marketing approaches even for the same target audience

Russia is a HUGE country, expanded well over 17.1 million square kilometer. Meaning, different sub-divisions have different kind of population or consumers. Like for example, the internet-use congestion in and around Moscow is very high, while places on the rim like Chukotka and Murmansk has a low internet penetration.

So even if you’re targeting younger consumers, you must have different marketing approach for consumers on the basis of their geographic location, internet usage and browsing habits.

  1. Segment your target audience on the basis of what social platforms they use

The digital space of Russia is big and wide, with too many local social media websites, including the popular ones- Odnoklassniki and VKontakte. Although for a wider reach and better exposure, it might look like a good practice to be busy on multiple platforms, we advise to limit yourself on selected few platforms.

Know your exact target audience. Segment them in different groups on the basis of the social media platforms they use- i.e. who use VK, who use Facebook and so forth. Whichever platform has larger portion of your target audience, spend most of your time only on them.

  1. Have a definite SEO strategy for Yandex

Yandex is the biggest search engine in Russia, followed by Google. It enjoys 54 per cent of search engine market penetration. So given its wider reach, it is rather essential to have a well defined SEO approach for Yandex; like keywords planning, content and PPC strategy. Also, you must be well adept with all the latest and effective SEM practices.

  1. Make your overall strategy fun and convenient

In a research of 2014, it showed that 65 per cent of Russians consider online shopping as ‘routine’ as opposed to 53 per cent globally. And only 16 per cent of them ‘enjoy’ shopping, compared to 26 per cent globally. Adding a flavor of fun to your Russia Digital Marketing strategy could give you a significant edge over the competitors and glue your audience to your brand even more.

Making web based games for VK is a great choice; using unique content strategy by including infographics makes data consumption very convenient. Plus, having an App for your business opens-up plenty of doors to make your marketing strategy more fun and convenient.

These are the 5 marketing approach to help your brand/company expand its reach in the consumer market of Russia easily. For better ROI though, it is recommended to go for Russia Digital Marketing agencies.

3 Important Benefits of O2O Marketing for Ecommerce Businesses

0 commentsFriday July 29th, 2016

Although, at large, the aim of any marketing campaign is to make sales, things have slightly changed over the past few years. Today, businesses are just as careful and concerned about building reliability and trust of their brands. It has finally dawn on them- thankfully- that to sustain their business, the age-old ‘buy, sell and leave’ rule has failure written all over it.

Digital Marketing Macau

And it is for this reason, there exist many brands these days, particularly in China, who are going beyond the regular online marketing efforts, with new and innovative ways, to give their customers a seamless experience. They are intensively using Online to Offline (or Offline to Online) marketing approach to build their brand value.

3 Important benefits of O2O Marketing

  1. It builds brand reputation

Among many, there are two important components of brand building. One, consistent exposure; two, storytelling. And O2O digital marketing in China provides you with both. It gives a consistent exposure to your brand in both the online and offline world. Plus, the exposure, accompanied by a relevant message, shares your brand’s personal story. These create a connection between your business and audience, which increase reputation and trust of your brand.

  1. It retains a customer for a long term

O2O campaigns build a long lasting relation between the audience and the brands. Now, with better reputation, the brand enjoys more loyalty of the customers. This eventually sustains the business and increase sales significantly.

  1. Edge the competitors

Even with the higher and sustainable ROI, not many businesses have integrated their online marketing activities with the offline operation. And this presents a big opportunity for the early adopters of O2O marketing. With the right strategies, a brand can easily edge its competitors.

These are the 3 important benefits, particularly for ecommerce businesses- of O2O digital marketing Macau, China.

6 practical tips to implement O2O marketing plan in eCommerce model

Use limited time period sales promotion to get your audience respond quicker.

Offer additional discounts and coupons to online (or offline) buyers.

Run online contests that strategically bring your potential customers to offline POS (Point of Sales).

Don’t rely on one communication channel. Instead embrace wide range of social media platforms with a robust strategy.

Use PPC campaigns intensively to boost your O2O efforts.

Organize fun events, not necessarily aiming to make direct sales but to attract new audience and build brand’s goodwill.

Of course there are many other ways to plan and implement O2O marketing strategy. Want better result? Instead of relying fully on your in-house marketing team, dial experts and professionals of digital marketing in China.

Creating an Affiliate Program to Sell Your Products – a Beginner’s Guide

0 commentsSaturday July 9th, 2016

Setting an affiliate program to boost your sales is a great decision, but unfortunately not many businesses root this way for whatever reasons. It comes with a host of benefits comparing to other forms of marketing-

China Affiliate Marketing

Straightforward and effective and perfect to manage even for the beginners.

The program/system is fully automated.

Effortless marketing with no additional cost.

It positively affects SEO- improving webpage’s visibility on SERPs.

Reach to wide range of audiences at a short period of time.

Risk-free; you only pay when any sale is made.

No early investment required as is the case with other forms of marketing.

Consistent sales and promotion.

No limit to how many sales.

Conversion rate is easily measureable.

With so many fits, no wonder there is an upsurge in the number of China affiliate marketing agencies today.

So how do you go about from the moment you made up your mind to create an affiliate program for your own products or services?

Well, it is best you outsource a good digital marketing agency Hong Kong. But if you’re going to do things by yourself, here’s how to begin with.

Settling on a commission rate- how much to pay the affiliates

When deciding on the commission that you should pay the affiliates on sale, you have to consider a range of factors-

Price of your products or services What is the price of what you’re offering sways the commission rate (and number of people who’s going to apply for the program). Like, 20 per cent cut on $100 product is better than 50 per cent cut on $10 product.

Your total expense You don’t want to pay more to the affiliates and end up with no profit whatsoever. Calculating all the additional expenses, particularly if you offer tangible goods, that would include warehouse fees, shipping fees, taxes and more, is very important.

Your current sales If you’re well established in market and have sufficient amount of customers already, you don’t have to particularly rely on affiliates; offering low commission is a way to go. But in case if you’re just starting up and haven’t made any sales, high commission is a better choice.

Your market competition If your market is very competitive- you competitors have affiliate programs at cut-throat rate- you are better off with higher commission. You’ll attract many affiliates and edge others in your market.

Two important things to do

How do you track your sales or affiliates? You bank on the services of affiliate networks. There are many networks like Commission Junction Clickbank who offer a nice and user-friendly tracking system to manage everything on a single platform.

Having a clean and appealing landing page for your affiliate program is very important. The page must explain everything in details; about the products or services, their prices, the affiliate commission and other terms and conditions.

Attracting affiliates for your program

How do you reach your potential affiliates or how do your market your affiliate program is a question many ponder. There are few ways-

Content marketing– Promoting your affiliate program through content is a simple and straightforward way. Write blogs or articles to promote it to the readers. Aside mentioning about your offering and the cut, explain also how the affiliates can “successfully make sales”, or what communication channels should they use more, where they can find the potential customers, should they rely on SEO or work hard on social media platforms, and so forth.

Email Marketing– If you maintain an email list, it is best to begin from there. People have given you their emails to you- meaning, they trust you. Inform them about your new affiliate program and all its benefits. They are more likely to respond positively and apply to the program.

‘Pick your platform’– You don’t necessarily have to promote your program on any and every platform. Do a thorough market research and pick a single platform where you are more likely to find new affiliates. And then fully focus on reaching and communicating with them on consistent basis.

Learning from competitors– If your competitors too have affiliate programs, learn where they are finding their affiliates from- how they are finding them. What medium of communication are they using and what type of campaigns are they using. Are they using social media intensively or relying heavily on affiliate networks.

With these simple ways you easily glue more affiliates to your program. Of course, doing things yourself is easier said than done. If the path looks too steep for you to walk, we suggest, hire a good digital marketing agency Hong Kong based.

3 (Essential) Third-Party Tools for Baidu SEO

0 commentsThursday June 30th, 2016

Much like Google, Baidu provides a host of tools to help the advertisers and marketers to supplement their SEO practices- like Baidu index, Tongji (analytics), Webmaster centre and advertising tools. But you shouldn’t necessarily limit yourself to these ones. After all there exists just as amazing and effective tools- if not more- that can help you master SEO for Baidu.

Here we list 3 such tools that can help you make an impeccable strategy to optimize your website for Baidu more effectively and quickly. Note that these are the tools that top SEO optimization services companies use and adore. So… you’re welcome!

Ahrefs– Almost every professional use this and there are PLENTY of good reasons for that. The most important one though is that Ahrefs offers a full and detailed report of the backlinks your website is getting- where they are coming from, the relevance, the negative impact, the source or traffic you’re generating from there and so forth. Ahrefs also offer position tracker facility that helps in tracking (and keeping tab) the ranking of your website. Pretty awesome, right?

Hoot suite– It’s not a secret that a good social media standing is a crucial signal for search engines when indexing. So investing just as much amount of your time and resources building your brand on Weibo and other platforms is very important. And this is where Hootsuite comes in. A social media dashboard, you can manage all your social media accounts right from a single interface- post, schedule, coordinate with the team, analyze and more.

Ontolo– You’re desperate for outbound links (hey, we all are!). But “how?” is the question that looms high. Finding a linking opportunity, and a good one on to of that, is very tough. And this is what Ontolo do. Find linking opportunities for you. Run a search and it will come up with a list of linking partners. Now you choose one, contact the source and build link- easily.

Of course there exist many tools like Linkody and GTmetrix, but the above mentioned three are the essential tools, highly recommended by SEO optimization services professionals. Use them from the day one.

But in case if handling new tools is not a cup of your tea, you might want to consider outsourcing a marketing agency. Aside offering wide range of services from SEO to Social media marketing China, these agencies also guarantee far better ROI.

Dear Global Brands, Look At Macau and Its Digital Space- Here’s why!

0 commentsMonday June 27th, 2016

Macau very well contemplates the saying ‘Don’t get fooled by the size’. This small region located on the western side of China is one of the most densely populated regions in the world. People are tech savvy here. And with the GDP Per Capita of over $91,000, it is the world’s 4th richest territory in the world.

Digital Marketing Macau

These facts itself are convincing enough for global (big or small) brands to enter the consumer market of Macau and scale their business in this beautiful and rich place quite easily- given the market competition here is not as stiff as any other booming economy.

Types Of Businesses That Should Flock To Macau- Today!

Although with the economy as flowering as Macau’s every type of brand can bag big chuck of profits here, there are few types in particular that can be an instant hit.

The economy of Macau is driven by tourism. With millions of people visiting from around the world (31.5 million in 2014, to be exact), the place is famous for its large number of Casinos, which can put the much-hyped Las Vegas to shame. The territory is also famous for beautiful resorts, hotels, malls, food chains, clothing retails, and more.

So for clothing brands, food chains, businesses that deal in tourism, gaming and hotels, Macau is more-than-perfect destination to scale.

Easy Way To Penetrate In The Consumer Market Of Macau

Like mentioned, Macau is a rich territory and people are tech savvy. Nearly 70 per cent of the total population access Internet. Among Social media platforms, Facebook has the largest internet market penetration of over 55 per cent. Other platforms like Google (or course), Instagram, Twitter and even SnapChat are just as popular. All these can be the ideal platforms for brands to reach the target audience in Macau, engage with them and make conversion.

There Are Dedicated Marketing Agencies In Macau

The oversea brands are not alone in their scaling endeavor. There are dedicated, top Macau, Hong Kong, and Korea Digital marketing agency (ies) who are there to assist and help. Offering wide range of services- from SEO to SMM and PPC to App marketing- these professional agencies makes the task of expansion for global businesses in this region rather easy, quick and efficient. Plus, they also extend their services to the local businesses- in case if you want to start a standalone business in Macau. s

So if you’re one of those local or oversea brands, dial a good digital marketing Macau or China based agency today and tap on this booming economy easily.

7 Ways To Master Algorithm Update On Instagram

0 commentsTuesday June 14th, 2016

Recently Instagram did much more than just change its logo. Among a host of roll out updates, notable was its algorithmic feed management. Instagram, just like Facebook, won’t sort the posts on the users’ feed in chronological order from newest to oldest anymore! The posts would rather be filtered on what Instagram (or its algo) deems are more relevant to a particular user.

This imminent change came given the fact that people miss out 70 per cent of their feeds. But not everyone is happy with the update. Not at least those 300,000 people who signed a petition on ‘Change.org’ demanding Instagram to roll back its Algo change. And there are a string of reasons for that-

Formerly, the rule, on Instagram, was quite simple- the more you post and more often you post, chances to reach your target audience are much higher. This often encouraged spamming.

With NO algorithm feed personalization, investing in Instagram ads wasn’t the need of the hour.

The NEED to engage with the target audience regularly was low, unless the brand/person ‘feels’ like engaging or finds it essential.

With history of Facebook, where roll out of algo feed management dipped the organic reach of posts and pages tremendously- in fact some businesses still struggle with that- people are worried something much similar will happen on Instagram.

Surviving the Algo world of Instagram

Many digital marketing services providers believe the roll out of Algorithm on Instagram will kill the organic reach of posts, the fact is- it’s all for good; good, at least for brands/businesses that care about quality and offer something valuable to the target audience by indulging in meaningful engagement with them.

Here are 7 ways to master the feed personalization on Instagram-

Very simple- ask your followers to ‘Turn on Post Notifications’. This will prioritize and show your posts atop their news feeds.

Encourage engagement. Captioning something like “Double Tap If You Agree” or “Tag Your Friends” will do the trick for you.

Use hashtags more carefully. These tags provide you the opportunity to reach new audience directly. So know what’s trending and what’s not in your niche.

An obvious one- post quality and relevant pictures that amuse and entice your followers to ‘like’ it and engage with it.

Take advantage of video posts. Instagram has recently increased the time limit for videos from 15 to 60 seconds. Meaning, you can communicate and engage with your audience in a more clear and effective way.

Bank of paid advertisements. Instagram has revamped its Ads options; plus you get Facebook advertising capabilities on this photo sharing app. Using these, you can reach your target audience and improve your conversion rate much easily.

Hire professional social media marketing services provider to help you. After all you can’t do everything all by your self!

Follow these 7 simple yet effective ways and master the algorithm update of Instagram.

9 Things You Should Know About Internet Marketing In Russia

0 commentsFriday June 10th, 2016

To say that internet marketing in Russia is a bit complex would be an understatement; it is well beyond that. But this shouldn’t stop international brands and business to venture the consumer market of this beautiful country, after all Russia has the largest internet marketing audience in Europe.

Here are 9 important things you should know about digital marketing Russia

This country has well over 88 million active internet users. The market is just too huge to overlook. So for businesses looking to capture the European or even global market, having a definite marketing strategy in Russia is not just significant but rather necessary.

Russia is the largest country in the world with an area of over 17.1 million square kilometres. So one must have multiple marketing strategies to target specific regions. The promotional campaign that worked in Ufa might be ineffective in Tula.

Moscow and the regions around this city are concentrated with more internet users. And the consumers here have higher purchasing power. So when making the market strategy, one should keep this factor in mind.

Yandex is the biggest search engine in Russia with penetration of 54 per cent in the internet market. This platform widely differs from Google in terms of SEO. So DIY (Do It Yourself) marketing practices will only help you so much; you will need professionals by your side.

Even social media marketing in Russia is different with home-grown platforms like VKontakte and Odnoklassniki overshadowing popular Facebook as the biggest mediums to connect with people online.

A large portion of Social media users in Russia is young- falls between the age of 20-38 years. So businesses or brands must make and personalize their campaigns accordingly.

The trend of mobile marketing in Russia, just like in the global scene, is tolling high. In 2015, over 37 per cent of users accessed internet via Smartphones, while over 19 per cent of users used tablets. So mobile (web or app) marketing must be an intrinsic part of the overall marketing strategies of businesses.

Much like the Chinese market, people in Russia are much more likely to interact and engage with paid advertisements over organic results. So PPC campaigns yield much higher result (conversion) here.

There are many digital marketing Russia based agencies who offer a wide range of services to not just the local businesses but also to international brands to help them scale in this country by targeting and engaging with the right audience base through the most effective medium.

These are the 9 important things that you should know about the digital scene of Russia. If you are looking to scale your business in this country, dial a good agency of internet marketing in Russia today.

9 Important Questions To Ask Digital Marketing Agency In China

0 commentsWednesday June 8th, 2016

It’s no secret that digital space of China rivals that of Russia’s and is widely different from the rest of the world. Unlike other countries, mainstream platform and internet trend is non-mainstream in China. This makes the already tough task of picking a good marketing agency in this country even tougher. If you’re a local business owner looking to outsource any China digital marketing agency, here are 9 questions that you should ask to the agencies (and listen to their answers), before finalizing on any one-

China Digital Marketing Agency

  1. What type of services do they offer?

Yes, they offer internet marketing services. But the term itself is very broad, with plenty branches or specializations, like Search Engine Marketing, Social Media Marketing, PPC promotion and more. A good China digital marketing agency usually covers a wide spectrum and ensures their clients get everything under the same roof.

  1. Where do they specialize in?

Even when an agency offers many types of marketing services, their specialization lies in one department. See where they specialize- SEO, PPC, Affiliate Marketing in China or any other- and then see if it matches your specific needs.

  1. What type of businesses do they cater?

You have a retail clothing business and the marketing agency offers its services specifically to SaaS. Do you expect them to offer you decent services? Exactly! So see what kind of business, industries do they offer their services to and choose accordingly.

  1. How will they find your target audience?

You own a women’s fitness wear retail store. Obviously your target audience is women. But where would the agency find such women who are more likely to buy your products. And how would they find them. Be sure on these questions.

  1. Do they use local based platforms or not?

Many agencies, although based in China, offer their services on global platforms. While this may suit particular types of businesses, for success in this country, having your impeccable presence on local platforms is imperative. So see if the marketing agency offer dedicated Weibo and Baidu services or not.

  1. What would be their strategy to rank your brand name higher on Baidu SERP?

Baidu is the biggest search engine in China with 660 million monthly mobile users. Having a definite Baidu promotion strategy and plan is very crucial for the success of your brand on digital space. So ask how the professionals plans to improve your ranking on the SERP of this search engine.

  1. Do they offer RenRen marketing service?

There are some who believe RenRen is a dying platform, we believe otherwise. This platform boasts over 40 million monthly active users- majority of them are high schoolers and college goers. So having you brand presence on this platform is very important, particularly if your products target young consumers. So see to it that the agency offers dedicated RenRen marketing service.

  1. How do they plan to engage with the international audience base?

Maybe you’re targeting local audience. But even the local based online platforms in China has global reach. How does the agency plans to engage with this oversea audience? What if a person in USA wants to communicate with your brand or is interested in your products or services? How will your marketing professionals deal with that?

  1. What if you decide to take your business to the global space?

Yes you’re a local business. But someday you might want to expand beyond the national boundaries and reach out your potential customers in USA, Australia, UK and India. How will the marketing agency tackle this situation? How will they change their strategies and adapt to new ones?

These are the 9 important questions you should ask China digital marketing agency before finalizing on any one.

From Email To Instant Messaging- The Digital Marketing Trend Is Shifting

1 commentsTuesday April 19th, 2016

Emails have been long adored by marketing gurus and agencies around the world. They are more effective in communicating a message of a brand with the consumers, and above all, they have that personal flavor that eventually helps a business build trust and credibility with its audience. But few can deny, email marketing is becoming a second thought for many. And instant messaging is taking them over.

Online Marketing Company China

But this is not to say, emails aren’t as good the marketing medium today; renowned digital marketing agency Shenzhen based, and around still use it successfully.

Email marketing- declining in popularity but still very prevalent

The popularity of email marketing has declined. Some of the common reasons include-

  • There are just as effective alternatives available today.
  • People are communicating more on social media platforms and IMs than emails.
  • The email account of everyone (EVERYONE!) is filled with heaps of junks; so,
  • Email opening rate has declined.
  • Conversion rate has got even worse.

But all this doesn’t mean their prevalence is on the decline. It simply means, people aren’t using email marketing as effectively as they can and should. Their strategies are outdated and their email structure and tone is just not right.

Email Marketing is still very much used many businesses. And if incorporated well in the sales funnel, they can be very effective.

Rise of Instant Marketing Services- Marketers eyeing them

Few platforms can get as close to emails in personalizing the relation between brands and consumers; Instant Messaging has done that well. IMs have a personal way of communication and the interaction is more personalized, which eventually leads to better ROI for the businesses. And with their popularity peaking high by every passing day, it was only a matter of when; when are Digital marketing agency Beijing based and of around the world are going to capitalize on it?

Whatsapp has over 990 million users, Facebook Messenger has 800 million users and WeChat has 650 million users. So clearly, with these IMs a business can reach a wide audience base in a very short time period. Some of the benefits of marketing on Instant Messaging-

Benefits of IM Marketing

  • A large audience base can be reached in a shorter duration.
  • The interaction is more direct and personalized.
  • The audience can be segmented easily for better and effective targeting.
  • The conversion rate is much higher.

Still yet to come in the mainstream though

Even with all the high numbers and string of benefits, marketing on IMs is yet to come in the mainstream. Some top companies and Guangzhou digital marketing agencies do use this strategy, and many others are jumping on the bandwagon, but there are many people who are still aloof to the so-many-magic of giants like Whatsapp, Facebook Messenger and WeChat.

But with the current trend, it’s for sure that marketing on Instant Messaging will surge high and everyone (at least the ones who wants to survive competition) will have to change their strategies and techniques accordingly.