1 commentsTuesday February 9th, 2016
Today it’s like everybody wants to become a lifestyle entrepreneur; especially in China thanks to the economy slowdown where getting jobs has become comparatively tougher. Having a complete business on internet and living a location-independent life- that doesn’t sound so bad, does it?
But just like with every good thing, there’s a flaw here- it’s not all that easy. The market is crowded, and even with the guides and techniques of the almighties Darren Rowse and Yaro Starak, your story will nothing be like that of fairy tales. The biggest challenge you will face is building your brand on social media networks.
Brand of internet entrepreneurs is everything
It is the brand of a renowned internet entrepreneur that distinguish them from the thousands of wannabes and average-Joes, who are supposedly selling the same or bootlegged products or services. Their names carry that trust factor and goodwill. They are the authority figure in their niche with social reach to thousands and millions of loyal fans and followers.
So the first step for any aspiring lifestyle entrepreneur, who don’t want to be categorized under ‘average-Joes’, building a good reputation through of course their blogs but more importantly through their social media presence is very (VERY) important.
It’s not that simple
There are basically millions of brands on social media websites fighting to grab people attentions. This makes it very tough for every beginner to establish without spending extravagantly on rigorous advertisements on cross platforms.
But on a good note, now, more than ever, top social media platforms offer many new tools and interface that are in favor for newbies- which, if used thoughtfully, can yield delightful results. Even with that though, there are some handy pointers here that you should keep in mind.
#1 As is the case with most lifestyle entrepreneurs, your consumer or following base will be global. Keep that in mind while posting anything on your social media handlers. A follower sitting in Detroit won’t care much about the economic downturn of your home city Shanghai.
#2 Don’t try to be on every social media platform. Reserve a custom on each one of them, but use extensively only the ones that are popular and complement your product or services. At max, use four platforms.
#3 Many beginners, naively tries to replicate the posting style of big companies, side-stepping the fact that they are building a person’s brand and not that of any company. The evident and silly mistake is using ‘we’ and ‘our team’ instead of ‘I’ and ‘My team’.
#4 Social Media platforms help a business or brand to connect with its potential, current and past customers on a personal level. And that is what you should focus on the most- connecting with your followers more, talking to them, understanding their needs, why they are following you and what you can do to help them.
There’s a catch
While that’s a good thing, you building your brand on social media platforms, it will come with a trade-off. You will have less time to make new products or services, improve the old ones, and focus more on your current customers. And this is where top social media company China comes in to help you.
These professionals are the experts in building and handling personal brands. So you don’t need to remember all the juggernauts that this wide world of social media includes. No more making silly mistakes while posting, no more irrelevant posts, no more limiting yourself to few platforms just to save time. And definitely no more time spending on coming up with campaign ideas. These Social Media and web marketing company in China takes care of everything at a very affordable price range.