The Marketing Riddle with WeChat and Other IM Platforms

0 commentsThursday September 1st, 2016

Even with high-flying traffic, Instant Messaging services like WeChat still fights for a relevant spot in the marketing plan of the businesses. Reaching out to the target audience on these platforms is difficult, and so is promoting your brand or product and generating a decent conversion rate.

wechat marketing agency

However, with the trend shifting in the digital space and competition level ever on rise, WeChat and QQ Messenger- somewhat the intimate-version of social media platforms- are soon to become an epicenter of the marketing world. There’s quite a buzz already. So, if you’re planning to sustain your business, be sure to include Instant Messaging in your marketing strategy.

The Challenges with WeChat Marketing

Unlike the social media platforms, marketing on IMs like WeChat is a tad complex and difficult if you’re a rookie and are solely planning to depend on DIY steps. Having a good WeChat marketing agency by your side is rather essential for better (and quick) results. Given a personal medium, even the consumers here respond differently to the brands.

The biggest obstacle is finding the right target audience and then reaching out to them. Comparatively, a whole different communication (content) approach is required that not just aims to promote the brand or product but rather interact with the prospects on a more intimate level. The problem leads to low conversion rate, which eventually make the presence of the brands on these platforms quite irrelevant.

Overcoming the WeChat Marketing Challenges

If your business is new to the IM platforms, here are 5 simple solutions to overcome the initial challenges-

Segment your audience One of the easiest ways to understand your audience’s needs is to segment the market demographically. Instantly, things get clearer, as to what they want and what overall approach should you take-up for each.

Have a well planned content strategy After segmenting, build an impeccable content strategy. With what kind of content you’re going to communicate with the audience (text, videos, images), the kind of CTA (Call-To-Action) you’re going to offer and so forth, plan well on every little aspect.

Communicate consistently Communicating consistently (and effectively) is an ingredient to build a credible relation with the audience. So interact with your audience, ask questions, don’t leg go of any opportunity where you can initiate a conversation.

Don’t focus on the quantity of followers The low number of followers is a big motivation killer. So don’t focus much on that. Even with large number of followers conversion rate could be as go good as non-existent. Focus (enthusiastically) on whatever market reach your brand is enjoying.

Track your competitors A simple way to establish your brand on WeChat is walk on the footprints of successful competitors. What kind of strategy do they have, how they are interacting with their audience, their PPC campaigns and so forth.

Use these ways and overcome the challenges that WeChat marketing, or any IM platforms pose, easily. Or better, like mentioned already, dial a good WeChat marketing agency today.

Wechat Is a Golden Gateway for Brands to Penetrate Into Chinese Consumer Market

1 commentsTuesday May 17th, 2016

If you are looking to get into the Chinese consumer market, you couldn’t get any better platform than WeChat to help you with your goals. While Facebook, Twitter and SnapChat dominate the marketing strategies in USA and in many other countries, in China, WeChat rule.

Wechat Advertising

This Instant Messaging (IM) service, which also works as a social platform, boasts about 570 million daily active users. And with Smart Phones homing people’s pocket more and more by every passing day in this most populated country, the number is anticipated to rise dramatically over the next few years.

So if a brand is looking for ways to penetrate into the Chinese market, WeChat is the golden gateway for them. But of course, just like the saying goes ‘it’s easier said than done. WeChat marketing is complex and DIY steps will only help you to an extent.

The biggest problem- Engagement rate is low

One of the biggest problems that many brands face on WeChat is that engagement rate with their followers and community is very low. Even businesses with mass following fail to garb people’s attention and peak their interests. And there comes a time they post and nobody interacts; they basically talk to themselves. And in such scenarios, the conversion rate (sales) is nearly zero.

Of course this doesn’t have to be this way. With the help and guidance from top marketing agencies, you can plan an impeccable WeChat promotion for better engagement with your audience and higher ROI.

Pushing your organic growth with definite content strategy

If you are looking to increase your organic growth, you must have a definite content strategy- as how and why you want to engage with your community. There are two broad reasons why you’re on WeChat- (I) To make sales- with WeChat payment option available, you can do this pretty easily; (II) To build your brand. You must have a clear picture to achieve these individual goals accordingly.

Aside from texts, WeChat also allows you to interact with your community through Audio, Image, Image and Texts, Videos. Which form of communication would be more effective for you depend on the type of business and community you have.

Of course there are many ways you can improve your organic reach on WeChat. Using QR Codes has become very popular and convenient. Lately O2O campaigns (Online to Offline) has proved to yield very high ROI. It all requires clear and strategically planned WeChat advertising campaigns. And for that you need a good marketing agency by your side.