Tencent QQ- 3 Reasons Why You Should Care About Marketing On This Platform

1 commentsFriday May 20th, 2016

Tencent QQ is one of the most popular Instant Messaging (IM) services in China that boast over 800 million active users. As wide as its reach is, and as diverse as its users are, it is significant for businesses to incorporate QQ marketing in their overall digital marketing strategies. Here we will provide you with 3 important reasons why you should get serious about QQ promotion if you are looking to spread your brand’s wing in the internet market of China.

It is very popular in the Chinese market

Like mentioned already, Tencent QQ is very popular in the Chinese market with over 800 million active users, which is more than the reach of Skype, Whatsapp and WeChat. What makes this number even sweeter is that out of these users, 70 per cent of them are mobile users; and most of them are open to communicate with brands. So businesses, with their mobile and content marketing strategies, can very easily put forth their brand’s message and build a repo with the users, either one on one or in groups.

It has a sister Social Network platform that young population adores

Tencent QQ also has a sister social media platform- QZone. Much like RenRen, this platform is highly used by the young Chinese population. This is a good news particularly for businesses whose target audience mostly comprise of young consumers. Targeting them, with all the features that QZone offers, becomes easy and effective.

Cross platform promotion on Tencent QQ and Weibo is convenient

Tencent is a company, which along with QQ, also owns Weibo- China’s biggest social media platform with over 700 million registered users. This means, with the help of professionals, you can easily integrate your QQ promotion strategies with Weibo. Your work load lessens. Plus, cross platform promotion becomes more convenient and targeting becomes easier. The conversion rate and ROI could jump higher with less effort.

These are the three important reasons why you should get serious about QQ marketing. So get in touch with a digital marketing agency who, along with offering social media marketing services, also offers dedicated QQ promotion service. Contact them and bank on this IM platform effortlessly.