5 Types of Popular App Advertising Campaigns

0 commentsMonday February 29th, 2016

In the last few years, the mobile advertising space has grown a lot and apps are a pretty new phenomenon which is growing leaps and bounds. App marketing companies are growing in a great manner, and advertising through apps is growing a lot. A lot of revenues are generated with the help of varied display formats. App marketing agencies make use of varied mobile ad networks these days. Read and find out about the 5 various kinds of app advertising campaigns on the basis of ad formats.

App Marketing Companies

Banner Ads

Mobile Banner ads happen to be one of the commonest ad formats used by mobile advertising networks. Such kinds of ads are either displayed at the bottom or the top of an app screen. As banner ads can convey information very fast, these are used a lot and found to be effective in displaying brand messages.

Interstitial Ads

As the name indicates, these are displayed in-between or within transition points in apps. This can be at the time of launch or after levels have been completed, whether in the form of video pre-roll or a gaming app. These are full-screen advertisements and are more complex in comparison.

Video Ads

These ads are used by many app advertising companies, and have optimal scope of shining in future. Video ads are attractive and attention-grabbing for viewers. Such kinds of ads are in the form of standard video commercials which promote an item which can be displayed within the app. Given the popularity of video content, and the rise in percentage of video content viewers, video ads are becoming more and more famous among users. Marketers are increasingly finding these ads to be better for conveying information to users within a shorter time span.

Rich Media Ads

These types of ads provide users with the most superior experience via multimedia experiences which is more than simply videos, pictures, animations or text. These ads convey a lot of information in a more effectual manner than standard banner ads. The extra multimedia elements also make the ads more interesting and attention grabbing. But it leads to better engagement, bigger conversions and click-through rates.

Reward Ads

Also referred to as Incentivized ads, these provide users with promotional offers, coupons and more for downloading apps. Such kinds of ads make applications more interactive by providing users with incentives for achievements in-app. This ensures a proper way to enhance app engagement.

Top 5 Benefits of Mobile Marketing

1 commentsThursday February 18th, 2016

Mobile marketing is the process of reaching out to existing and prospective customers with the help of mobile devices, such as tablets and smart-phones. The rise in popularity of the devices and their growing usage is leading many companies to sign up with mobile advertising agency in China. Find out about the top 5 benefits of mobile marketing for businesses.

Mobile Advertising Agency in China

Anytime, anywhere marketing

Since customers take their smartphones along with them, mobile marketing campaigns can reach to them anywhere they go. The campaigns can be effective on them irrespective of time or location. As customers can get the advertising messages on a real-time basis, the targeted audience can be aimed at easily. Proper responses can be elicited from the targeted section with a much targeted approach.

2-way communication

With mobile marketing, a two-way communication can be achieved and businesses can maintain their relationship with customers very easily. Customers can also find a convenient platform to engage with the brand of their choice. This can result in a strong bond, which is vital for the growth of any business. This is made more convenient due to the fact that mobile phones are user-friendly and can be carried anywhere.

Higher rate of response

As compared to email campaigns and other modes, mobile marketing can offer a higher rate of response. While targeted users may take several days to read an email, mobile messages are instantly reachable and are more direct. These evoke timely responses from the audience, lower wastage of resources and lead to better returns on investments. With the help of location based advertising, brands can have meaningful conversations about business with existing and potential customers. With Bluetooth broadcast services, NFC and QR codes, this can be achieved. Customers can have a deeper understanding of businesses, while mobile marketing companies in China can devise better plans to improve the brand.

Easier data collection

Such type of marketing also helps businesses to obtain relevant and precise information about consumers easily. This is due to the fact that the names and information of customers can easily be availed from phone databases against their numbers. Tracking and evaluating businesses is easier with mobile marketing.

Greater affordability

Mobile marketing is also affordable, as compared to various standard channels used for promotional purposes. As various other media channels, such as TV, radio, print and social media can also be integrated into it, the medium is more cost effective.

Social Media and Branding- A Guide for the Aspiring Lifestyle Entrepreneurs in China

1 commentsTuesday February 9th, 2016

Today it’s like everybody wants to become a lifestyle entrepreneur; especially in China thanks to the economy slowdown where getting jobs has become comparatively tougher. Having a complete business on internet and living a location-independent life- that doesn’t sound so bad, does it?

Web Marketing Company In China

But just like with every good thing, there’s a flaw here- it’s not all that easy. The market is crowded, and even with the guides and techniques of the almighties Darren Rowse and Yaro Starak, your story will nothing be like that of fairy tales. The biggest challenge you will face is building your brand on social media networks.

Brand of internet entrepreneurs is everything

It is the brand of a renowned internet entrepreneur that distinguish them from the thousands of wannabes and average-Joes, who are supposedly selling the same or bootlegged products or services. Their names carry that trust factor and goodwill. They are the authority figure in their niche with social reach to thousands and millions of loyal fans and followers.

So the first step for any aspiring lifestyle entrepreneur, who don’t want to be categorized under ‘average-Joes’, building a good reputation through of course their blogs but more importantly through their social media presence is very (VERY) important.

It’s not that simple

There are basically millions of brands on social media websites fighting to grab people attentions. This makes it very tough for every beginner to establish without spending extravagantly on rigorous advertisements on cross platforms.

But on a good note, now, more than ever, top social media platforms offer many new tools and interface that are in favor for newbies- which, if used thoughtfully, can yield delightful results. Even with that though, there are some handy pointers here that you should keep in mind.

#1 As is the case with most lifestyle entrepreneurs, your consumer or following base will be global. Keep that in mind while posting anything on your social media handlers. A follower sitting in Detroit won’t care much about the economic downturn of your home city Shanghai.

#2 Don’t try to be on every social media platform. Reserve a custom on each one of them, but use extensively only the ones that are popular and complement your product or services. At max, use four platforms.

#3 Many beginners, naively tries to replicate the posting style of big companies, side-stepping the fact that they are building a person’s brand and not that of any company. The evident and silly mistake is using ‘we’ and ‘our team’ instead of ‘I’ and ‘My team’.

#4 Social Media platforms help a business or brand to connect with its potential, current and past customers on a personal level. And that is what you should focus on the most- connecting with your followers more, talking to them, understanding their needs, why they are following you and what you can do to help them.

There’s a catch

While that’s a good thing, you building your brand on social media platforms, it will come with a trade-off. You will have less time to make new products or services, improve the old ones, and focus more on your current customers. And this is where top social media company China comes in to help you.

These professionals are the experts in building and handling personal brands. So you don’t need to remember all the juggernauts that this wide world of social media includes. No more making silly mistakes while posting, no more irrelevant posts, no more limiting yourself to few platforms just to save time. And definitely no more time spending on coming up with campaign ideas. These Social Media and web marketing company in China takes care of everything at a very affordable price range.

Internet Marketing Has A Different Synonym In The E-Commerce Industry

1 commentsMonday February 8th, 2016

The world of internet is nothing short of a mysterious land. The branches of marketing are tangled-up so complexly with each other it is all but confusing, at least to the newbies and startups.

Web Marketing Company in China

If you have just started an e-commerce business or planning to do so- to replicate the success story of Jack Ma and his ‘Alibaba’- China’s biggest e-commerce platform- should you know, it’s not at all that easy. Unlike any other online business, e-commerce website and its products requires different marketing methods and strategies for success. And this is why specialist web marketing company in China plays such an important role in the online retail and wholesale industry.

That doesn’t work here…

You must have come across hundreds of blog posts reading “Tips and tricks for successful Internet marketing” filled with the same old outdated methods and strategies promising to help you get better ranking on Google, to run successful campaigns on social media platforms and to get better ROI. Those keyword stuffing, buying likes and followers from third parties for your Facebook and Twitter space, spamming various forums, writing unnecessary blog posts- yes all these DIY strategies and methods, they don’t work when it comes to e-commerce business.

How your website work and look like?

One of the biggest and deciding factor for the success of your e-commerce venture is how well your website work, how does it look and how much time does it take to load. Research has shown a website that loads even 0.1 second slower than that of its rival rank low on SERP (Search Engine Result Page) and suffers huge financial loss.

Google official data and analysis shows that 47 percent of your visitor will expect your website to load in 2 seconds or less and 40 percent of them will hit the exit button if it takes 3 seconds or more. Another data says, 79 percent of shoppers who had to wait long for the website to load said they won’t come back to purchase their again.

These data shows just how important it is for your website to run smoothly to succeed. And to make you website run ‘smoothly’ you need reputed internet marketing company Asia.

SEO is tricky in this world

Like mentioned already, ranking good on search engine is a tricky business for e-commerce websites, especially when the market competition is as stiff as that of China. And this brings in the need for web marketing company in China. Product descriptions as well as positive reviews from the consumers play an important role here; followed by optimizing the pages of websites on regular interval to meet the new search demands. Also, as is evident on many e-commerce website, the problem of duplicate content or product is very big. And this negatively impacts your businesses’ search engine ranking considerably.

Additionally, cross platform integration and marketing as well as predictive analysis plays a very crucial role in the e-commerce industry.

All these bring in the need for a good internet marketing company Asia. So if you thought you can make it big by buying domain and web host, using CMSs like WordPress and Drupal, uploading few products and using Magento cart and PayPal all by yourself- you’re sure in for big surprises.

Marketing Freelancers vs. Digital Marketing Agencies- Fits and Misfits

1 commentsSaturday February 6th, 2016

Today, World Wide Web is oozing with many different kinds of freelancer; some as serious as optimizing your website for better ranking on SERP (Search Engine Result Page), other as goofy as crashing a live news segment just for your entertainment. Yes, the later one is ‘freelancing’ last time we checked on oDesk- a leading freelancing platform. But regardless, Freelancers has been the saviors for many online businesses, while for others they are nothing more than “that loser screwed me and my businesses completely up”.

Digital Marketing Services China

This makes hiring a freelancer for digital marketing services China for your online business a shaky idea. If you are one of those people who runs an internet business or whose brick-and-mortar business largely depends on their online presence, you might want to give a second thought against hiring a freelancer and consider contacting the professionals at top digital marketing agency China.

Why freelancers are risky?

Hiring freelancers includes many risks and flaws that might hamper your task, business and can leave you with bad taste.

They might be charging you way too much.

They might have no regards for time boundaries.

Their work might be straight-up poor; or,

Not as satisfactory.

You might end up with legal problems. Like if they designed your logo, what if they copied it from someplace else? That’s copyright infringement.

They might just disappear- leaving you and your work hanging high and dry.

Why digital marketing agencies are perfect for your online business?

It is always best to hire digital marketing agency China over the freelancers when it concerns your brand and financial return of your business.

Digital Marketing is not a ‘one-time task’.

It has many branches- content marketing, search engine and social media optimization, PPC, mobile marketing, App marketing and more.

If you hire freelancers for each of these purposes (branches) the total cost might end up being more than the charge of a good digital marketing services China

The trends and thereof techniques, however minor, in each of these branches, change every week.

The professionals are well adept with all the market trends and techniques.

They have years of experience, which is very important.

Their work is high professional- very top notch.

They take responsibility of everything- the failures- unlike the freelancers who after done with your task cannot care any less.

Their charge is not as much you are made to believe.

So if you are serious about your online presence, you might want to avoid freelancers and use the professional services of a good and reputed digital marketing agency China.