Geographic Segmentation- A Winning Digital Marketing Strategy In Russia

0 commentsTuesday August 30th, 2016

With all the sanctions and distinctive, unique and multiple platforms, many local and international brands struggle to spread their wings in the digital space of Russia.

Sure hiring digital marketing Russia based agencies is a much saner idea if you’re serious about scaling your business. But if you’re looking for few DIY strategies, we won’t disappoint you.

Russia marketing strategy

Segment! Segment your audience demographically… and geographically.

Geographic segmentation—more important in countries as big as Russia

A winning Russia marketing strategy is to segment your market geographically. Why you ask? Here’s a fact- the country is spread across 17.1 million square kilometers. The income, privileges, purchasing power and internet access is unevenly distributed among the Federal Subjects (States). Meaning, a marketing approach working in Moscow might, and will, not be equally effective in the other end, say in Yagodnoye and Chersky.

In fact the strategy applies and works for every country as large as Russia, like China, Canada and India.

5 Benefits of Geographic segmentation

Cost effective– Targeting several locations individually saves unnecessary expenditure on advertisements and other promotional elements.

Much easier– It is much easier and equally effective than demographic, behavioral and psychographic segmentation.

Easy Expansion– Many doors to expand your business get open. With better demographic and population density knowledge, catering efficiently the individual territories gets easy.

Effective Communication– Knowing about the target consumers in different territories, increasing the effectiveness of your communication gets significantly easier.

Beating competition– When you’re dividing consumers geographically, you also get a clearer picture as to who your competitors are and what their approaches are. Knowing this, beating them gets easier.

So looking to expand your brand’s reach in Russia and increase conversion? Segment your target consumers geographically. Or better, hire a good digital marketing Russia based agency.

7 Tweaks to Your Content Marketing Strategy for more ‘Baidu Love’

0 commentsFriday August 26th, 2016

The dynamics of digital marketing in China has changed significantly. Content has become an epicenter of baidu promotion strategy today.

In fact the more the focus will shift from increasing websites’ traffic to metrics like CTR (Click-Through-Rate) and Conversion Rate, the bigger role content marketing will play. Why, you ask?

baidu promotion

Two reasons-

  1. To survive in hyper-competitive market;
  2. To rank better on Baidu, since the search engine is factoring quality content more than ever.

So given the current market trend, likely you have a decent content strategy too, if not an acing one. Maybe your business has a blog to promote the brand or products/services, maybe you’re guest blogging, or maybe Press Release is your best asset of promotion. Regardless, here are 7 tweaks that your content approach needs to drive more traffic (increase CTR) and convert better-

7 Content Strategy Tweaks for Better Conversion

  1. Focus on a narrow target audience

With your content, keep your focus concentrated to selected groups of audience. Segregate your target audience in as many categories and address their specific demands and preferences individually rather than dealing with them together. Like if your target audience is men, categorize them in different ages, demographics, interests and so on.

  1. Offer experience and not products/services

Shift your promotional approach. Instead of marketing products or services, experience converts and sells better. Like if you own a real estate business, instead of selling the house by detailing up the space, direction, rooms and kitchen, promote the happy and filling experience that people will enjoy if they actually buy the place.

  1. Make it a two-way communication

Being communicative with your content is the key to build a repo with your audience. Keep the write-ups, infographics or videos engaging. Ask questions and show an emotional side. Have a decent reply system to make the communication two-way.

  1. Prioritize three content components equally

There are three components of winning content-

  • Information
  • Relevance
  • Entertainment

Offering the three in equal amount GUARANTEES higher conversion. So provide all three in your content. Provide crucial information, but also ensure it is relevant and helpful to the readers. All through, keep things entertaining to ensure the audience is glued-up.

  1. Be consistent and aggressive on your social media reach

Having a well laid out social media content strategy is more important than you think. The number of posts you’re going to be posting every day, their types, size and even the time—all this is very important. Assumingly, you’re already engaging with the audience on social media, bring consistency to it. And use different and definite ways aggressively to meet your end business goals.

  1. Reach out to the audience with Video content

Content Marketing is not just about texts; videos, images and infographics are just as bigger part of it. So mix things up to reach out to your audience. Have you just been using texts till now, use video contents and gauge the response? Infographs are the new craze—must in your social media content strategy.

  1. Spend more time in long-tail keywords research

While the SEO community has bid its goodbye to Keyword stuffing, this doesn’t however mean that keywords aren’t important anymore. Refer Baidu Ranking Factors guide, again. Aside quality, keyword research is one major difference between the content that ranks better and the one that rank last. So invest more of your time in researching long-tail keywords (since they convert better) and use them strategically, and only when it’s relevant of course, in your content.

Give your content marketing strategy a boost with these 7 tweaks and convert your traffic into (repeated) buying customers easily.

7 Ways To Recover From High Cart Abandonment Rate (E-Commerce Guide 101)

0 commentsThursday August 25th, 2016

One of the biggest marketing fails for e-commerce businesses is that they solely focus on promoting their brands or products through various channels like SEO and social media marketing. While in the process they do somehow manage to increase their visibility, their sales rate somehow remains low.

ecommerce business consultant

Two facts—did you know?

About 48 per cent of Visitors on e-commerce websites never actually buy.

63 per cent of customers abandon their online carts for one reason or other.

The number clearly suggests that increasing your visibility or visitors shouldn’t be as much your concern as ensuring the visiting prospects do convert into (repeated) buying customers. Metrics like Click-Through-Rate (CTR) and caring about Conversion Rate Optimization (CRO) becomes too important to ignore.

Unless you have a top ecommerce business consultant by your side, chances are you too have a high cart abandonment rate. Dig in the Google and Baidu Analytics to find how much in water your business is. And soon get back into recovering from it with these 7 ways.

Ecommerce Platform- 7 tweaks to reduce you high cart abandonment rate

Have option for guest checkout– Shoppers hate when they have to create an account just to buy, say a pair of shoes. So have different checkout options for these guests who don’t usually shop at you e-commerce platform.

Encourage Review– Reviews influence buying decisions significantly. So have an easy review system on your platform. Encourage people to leave comments and star your products.

Cut Shipping Charge– 28 per cent shoppers abandon their online cart when charged unexpected shipping cost. So weed out this cost, even if it means increasing the price of your products.

Have a secure checkout process– When entering the credit card numbers and passwords, people needs full assurance that their details are kept safe and secured. So have a reliable and reputed online checkout system.

Cut down unnecessary checkout steps– The longer the checkout process the longer time you’re giving to the prospects to change their buying decision. So exclude the unnecessary steps and keep the process short and uncomplicated.

Retarget visitors with PPC– Retargeting the abandoned visitors have become a very popular practice today, recommended by top ecommerce consulting services So have a definite PPC campaign strategy and retarget the lost prospects easily.

Offer quick delivery– Long delivery period is a big conversion killer. So expand your distribution channels or do business with only reputed shipping companies who offer quick delivery.

Use these 7 tweaks to trim down your cart abandonment rate and boost your conversion. Or better, for tailored and more effective solutions, dial a good ecommerce business consultant.

3 Qualities of the Best Social Media Agency

0 commentsSaturday August 13th, 2016

Social Media Marketing (SMM) has become one of the topmost ways to grab attention online, and turn leads into actual customers. Many of the standard modes of promotion are now getting sidelined or obsolete, such as banner advertising, print advertisements, radio ads, TV commercials and more. SMM strategies are being found to be lasting, cost-effective and more impactful by many business owners. Find out 3 qualities to look for while looking for the best social media agency Singapore.

Better customer engagement

Check whether the agency is a pro at creating attractive campaigns which grab attention, and interest customers enough to get engaged. You can display all your products and services more effectively with campaigns that strike a chord with targeted customers. Expert agencies can easily update customers about upcoming occasions and events. They distribute social media tasks properly among team members and monitor the results all the time.

Much bigger audience

Reputed agencies also make use of time-honored social media strategies to make your business reach out to a wider customer base spread across platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest and many more. Targeted campaigns, including social posts, viral videos and entertaining images, can help you to easily connect with leads and potential business partners. While looking for a top social media agency, check whether the company is an expert at creating winning campaigns on diverse social platforms.

Quick turnaround

Proper planning followed by implementation of creative top social media agency can help you get an instant response. You can quickly see a rise in website traffic, better revenues and higher monthly sales. Check client testimonials and demand to speak with a few clients to find out whether or not they have received fast turnaround with the agency you are planning to hire for your own social media marketing campaigns.

7 Mobile Marketing Tips For New Bloggers To Boost Conversion

0 commentsTuesday August 9th, 2016

From being a pastime hobby to becoming a full-fledge profession, blogging sure has come a long way. Today we have millions of influencers who make their full-time income from their personal blogs.

Did you know, 2 million blog posts are written every day? THAT. IS. TOO. MANY.

Mobile Marketing Trends

While as commendable as your dreams are to become a professional blogger, given the crowd, things aren’t as smooth as you have made to be believed. This profession isn’t a quick money scheme. To succeed, aside working like a workhorse (with some privileges though), you must be smart as well.

You don’t have to be a ‘marketing pro’ to get decent amount of traffic on your blog. However, you must know a thing or two in order to edge the competition and leverage on your target audience effectively.

Since it’s a digital world of Smartphone users, here are 7 golden mobile marketing tips for you- a new blogger- to boost your conversion rate easily.

  1. Clean and simple navigation with single column theme

As opposed to the computers, the display of Smartphone is quite small. This means, it is more than important for your website to have a clean interface and easy navigation for the mobile users. A single column blog is lightweight, quick and easily navigable. So go for them rather than magazine-style themes and templates.

  1. Responsive design—and no separate mobile-friendly version of your blog

While there are many who recommend having a separate mobile-friendly version of the blogs, you shouldn’t necessarily follow it. A responsive design is a way to go for the new bloggers. If you have managed to scale your blog with thousands of daily visitors, you can hire development and mobile marketing companies to take your game up a level, with different versions of your blogs. Till then, focus on the just the one.

  1. Be strategic in your content creation

For bloggers, content is everything, even when offering physical products than digital ones. So you must create great content—to genuinely help your audience and to promote your products and services— consistently. However, you have to be a bit strategic here. While mobile marketing trends suggest that long, in-depth write-ups of <2000 words perform far better than the shorter version of 200, 300 words, you must specifically consider the mobile users. Depending on your content, their attention span might not be as long as the PC users; they might prefer images, infographics and videos over texts. So understand your audience needs in respect to your contents.

  1. A clear Call To Action (CTA) buttons

Whether you are selling a product, a service and want the viewers to subscribe to your newsletter, you must have a clean and clear CTA button. You must tell the readers what exactly do you want them to do and how exactly do you want them to response. So stress and push (but with caution) your Call To Action buttons.

  1. Content first, content second, advertisement third

Banner advertisements are a big source of income for the new bloggers. Even with a very small PPC rate, if the blog is getting a decent amount of traffic and has the ads placed on the right spots, return could be plenty. But with mobile users, you must be careful. Too many banners will look spammy and will overshadow your content—something for which the visitors are on your blog in the first place. Small and limited banners and in-text ads is a great option. But be careful with the later one; use it improperly and you might end up penalized by Google.

  1. Avoid pop-ups and offer easy opt-out option for everything

Pop-ups look a great way to display advertisements, offers, subscription forms and products. But for mobile users, particularly the ones who aren’t using high-end Smartphone, it could get annoying. Slider plugins (if you’re using WordPress) is a better alternative. Regardless, whichever way you head, give your visitors the option to opt-out of everything. You don’t want to be too pushy and trap them with your offerings. Give them options.

  1. Split testing again and again and then again

You can follow many tips, read books and replicate successful blogs, but what will work for you would be unique to your blog, niche, audience and competitors. Maybe others in your niche are making big money selling e-books. This might not necessarily work for you. Considering your content and overall approach, a digital course for your readers might be a better source of revenue for you. So conduct A/B testing for your mobile using audience regularly. Know what’s working—and most importantly, what’s not.

These 7 simple and practical tips— highly recommended by top mobile marketing companies—can easily help you boost your conversion rate of your blog even in the highly competitive market.

B2B Digital Marketing Guide


Digital marketing is important for B2B businesses, but there are differences in how it should be approached by a B2B company as opposed to a B2C retailer. Throughout places like China, the use of online marketing firms is growing, and for obvious reasons. Why is digital marketing important for B2B companies? Digital marketing is about generating interest and facilitating connection.

All around the world, the use of digital marketing for B2B marketing plans is reaping bigger benefits compared to offline information sources. Online events and webinars garner 21% results compared to offline events and seminars which only garner 18%. Traditional marketing measures reap 74% success rates compared to B2B marketing online social media measures which bring in a comparative 88% success rate. The facts speak for themselves. Digital marketing generates more interest and facilitates better connections among other businesses.

Use the right marketing

Digital Marketing Strategies As Applied To Online Casinos


So how can digital marketing help casinos? A B2B organization should approach their digital marketing efforts differently than a B2C organization. As an online casino marketing is important. But so is using other casino businesses to help you market. In order to get new customers to play online casino games, you need to make sure that what you are offering is appealing. Not only do you have to go through the effort of bringing people to your website that you have to offer them something that makes them stay. Does your casino give them a start up winning bonus of $50 credit where they can play $50 worth of games without having to use their own money? Does your casino website give them a free guide on how to play some of the games you offer? Do you provide them with discounts on memberships? Do you give them access to VIP the virtual lounges where they can win extra bonuses? Do you have faster deposits or withdrawals for banks around the world? There are many different things that online casinos can offer to set them apart from other casinos. Of course using other casinos to advertise what you are offering can help bring people to your website as well.


What are the best practices for B2B digital marketing channels for casinos? Well, different channels work better/worse than others. Social media content other than blogs is used 93% of the time for B2B marketing, making it the most important tactic, while eNewsletters are used 80% of the time. You can also use, in this order of importance:

  • Articles posted on your website
  • Illustrations and photos
  • Videos
  • In-person events
  • Blogs
  • Branded content tools
  • Infographics
  • Mobile apps

There are also a variety of digital marketing activities that have high commercial impact. In 2016, marketing automation had the highest impact with content marketing following closely behind. Big data, mobile marketing, CRO, and SEO too. With such efforts, the best promotions at can be better advertised.




Once a business adds digital components to their B2B marketing plan, it is time to take stock of how effective they are. A B2B organization should use different KPIs to measure B2B digital marketing metrics.  Companies need to set up goals and funnels that each have an assigned value, use forward and reverse path analyses to show which content was most effective, and establish event tracking to determine which calls to action and which content worked best. 

How To Invest In Marketing On A Long-Term Base


Marketing is a very important ensemble of tools and knowledge that are subject to many changes, in particular, to big enhancements that make marketing be an essential and fundamental science at the full service of business growth.

Without marketing strategies new businesses can’t grow or, if they can, they will face numerous difficulties because of the lack of marketing, which would impact negatively the local economy. Now, a bad local economy wouldn’t stay separate from the national economy. So, you can see that the consequences will reach higher levels.

That’s why business owners should always consider to plan a good and powerful marketing strategy. That’s for the good destiny of their own business, but also for contributing to the national economical wealth.

marketing ideasPlanning A Good Marketing Strategy

First of all, business owners should plan to invest money in marketing solutions in advance . It’s important to be able to make predictions and to plan each step before to launch the business.

Ongoing marketing requires ongoing financial efforts. Often times, the costs for ongoing marketing strategies are too expensive for business owners, in particular when the business is experiencing a time of crisis. So, start with a consistent budget for marketing only. You will use the money in the budget only for marketing, so even when the business profits are down you’ll still have financial resources.

Where Do You Find The Money?

Of course, a budget to use only for marketing solutions can’t grow as quickly as mushrooms after a rainy day! That’s why you should plan it in advance. The possible solutions are:

  • A bank loan, which will keep you living under debt for years
  • Private loans from other type of financial institutions, again you will have to repay the loan
  • Financial investments in the global markets, planned and placed with large advance will allow you to make money

Benefits From Financial Investmentsforex trader

There are a couple important benefits investors get from choosing the investment way.

  • First off, you won’t have to fall into debt, which assures you a reasonably good financial freedom.
  • Secondly, you can place your investments without to hire a qualified professional.

With the regulated Forex trading solutions of Finmarket, a recommended and licensed broker in the net, you will easily learn how to plan and manage your investments during the entire process.

Forex Trading – Facts To Learn

Finmarket is a serious broker which warns all new traders about the potential riskiness and benefits that come from trading activities.

The forex market is dramatically expanding, because the possibilities to make money are realistic even though so many traders end up to do mistakes and to lose much money.

At Finmarket you will find a comprehensive guidance to forex trading strategies. Along with forex opportunities, Finmarket offers also more financial products, including CFDs, Commodities and Indices.

At the beginning, invest only very small amounts of money, keep in mind that much can be done little by little and that the forex market is not a game. Take it seriously, if you want to make money in as a serious way!

5 Marketing Approach to Expand Your Brand Influence in Russia

0 commentsWednesday August 3rd, 2016

Web marketing in Russia, at large, is a tad complex. However things are even more difficult for international brands looking to expand their influence in this country. The digital rule of this land is simple- don’t follow any rule!

And this often leaves some people with a clueless face, lost into why’s, how’s, and what’s.

Russia Digital Marketing

If you’re one of them, good thing is you’ve got us by your side. Here are 5 winning digital marketing approach to scale your business in Russia easily-

  1. Let go of the western marketing strategies and notions

Over the years, Russia has managed to have a very distinctive digital marketing space from the rest of the world. The current trend in the western countries might NOT hold true in this country. Like for example, in USA, video content for marketing is on the rise and while referral marketing is on the decline. However, this trend is not very much true in the digital space of Russia. So, you should- in fact, you must- let go of all the marketing notions of the western world when in Russia.

  1. Have multiple marketing approaches even for the same target audience

Russia is a HUGE country, expanded well over 17.1 million square kilometer. Meaning, different sub-divisions have different kind of population or consumers. Like for example, the internet-use congestion in and around Moscow is very high, while places on the rim like Chukotka and Murmansk has a low internet penetration.

So even if you’re targeting younger consumers, you must have different marketing approach for consumers on the basis of their geographic location, internet usage and browsing habits.

  1. Segment your target audience on the basis of what social platforms they use

The digital space of Russia is big and wide, with too many local social media websites, including the popular ones- Odnoklassniki and VKontakte. Although for a wider reach and better exposure, it might look like a good practice to be busy on multiple platforms, we advise to limit yourself on selected few platforms.

Know your exact target audience. Segment them in different groups on the basis of the social media platforms they use- i.e. who use VK, who use Facebook and so forth. Whichever platform has larger portion of your target audience, spend most of your time only on them.

  1. Have a definite SEO strategy for Yandex

Yandex is the biggest search engine in Russia, followed by Google. It enjoys 54 per cent of search engine market penetration. So given its wider reach, it is rather essential to have a well defined SEO approach for Yandex; like keywords planning, content and PPC strategy. Also, you must be well adept with all the latest and effective SEM practices.

  1. Make your overall strategy fun and convenient

In a research of 2014, it showed that 65 per cent of Russians consider online shopping as ‘routine’ as opposed to 53 per cent globally. And only 16 per cent of them ‘enjoy’ shopping, compared to 26 per cent globally. Adding a flavor of fun to your Russia Digital Marketing strategy could give you a significant edge over the competitors and glue your audience to your brand even more.

Making web based games for VK is a great choice; using unique content strategy by including infographics makes data consumption very convenient. Plus, having an App for your business opens-up plenty of doors to make your marketing strategy more fun and convenient.

These are the 5 marketing approach to help your brand/company expand its reach in the consumer market of Russia easily. For better ROI though, it is recommended to go for Russia Digital Marketing agencies.